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Strategic Communication in Business and the Professions, 8th edition

  • Dan O'Hair
  • Gustav W. Friedrich
  • Lynda Dee Dixon

Published by Pearson (June 24th 2015) - Copyright © 2016

8th edition

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Overview

REVEL™ for Strategic Communication in Business and the Professions employs four essential elements of effective communication—setting goals, knowing the audience, mastering skills, and managing anxiety—both as a framework for learning and as the necessary tools to be a successful communicator. Emphasizing the implications of cutting-edge technology to communication, the authors prepare introductory business and professional communication students for the business world of today.

REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students.

NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.


Table of contents

1. Communication in Organizations
2. The Model of Strategic Communication
3. Diversity in Business and the Professions
4. Listening Skills
5. Verbal and Nonverbal Skills
6. Leadership and Management Skills
7. Work Relationships
8. Interviewing Skills
9. Fundamentals of Group Communication
10. Meetings as Forums for Problem Solving
11. Negotiation and Conflict Management
12. Develop  and Deliver Effective Presentations
13. Informative Presentations
14. Persuasive and Special Presentations

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