Strategic Management: A Casebook, 8th edition
Strategic Management: A Casebook
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This text supports Strategy and Policy courses by providing high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business, Harvard Business School, IMD, and independent sources.
Table of contents
PART ONE: Introduction to Strategic Management
1 Meg Whitman: The Driving Force Behind eBay
2 Shimla Dairy Products Private Limited, India: Poised For Growth?
PART TWO: Strategy–Environment
3 Cola Wars Continue: Coke and Pepsi in 2006
4 Non Stop Yacht, S.L.
5 Dell Computer Corporation: Investment in Malaysia as a Global Strategic Tool
6 Loblaw Companies Limited
7 Apple Computer, Inc.: iPod and iTunes
8 WestJet: The Pearson Decision
9 Wal-Mart Stores, Inc.
PART THREE: Strategy–Resources
10 Harlequin Enterprises: The MIRA Decision
12 Meubles Canadel: Looking Towards the Future
13 Harley-Davidson, Inc.
14 McDonald’s and the McCafé Coffee Initiative
PART FOUR: Strategy–Organization
15 GE Energy Management Initiative (A)
16 Loewen Group
17 YMCA of London, Ontario
PART FIVE: Strategy–Management Preferences
18 Cameco in Kyrgyzstan: Corporate Social Responsibility Abroad
19 Merck & Co. Inc.
20 Care Kenya: Making Social Enterprise Sustainable
21 Strategic Crossroads at Matav: Hungary's Telecommunications Powerhouse
PART SIX: Scope of the Firm
22 KTM - Ready to Race
23 Newell Company: The Rubbermaid Opportunity
24 ING Direct: Considering E-Brokering
PART SEVEN: Implementing Strategy
25 Campbell Soup Company Ltd.
26 Activplant: The European Opportunity
27 Bell Canada: The VoIP Challenge
PART EIGHT: Strategic Analysis and Personal Action
29 Research in Motion: The Acquisition of Slangsoft (A)
30 Maple Leaf Consumer Foods — Fixing Hot Dogs (A)
31 Greg Dyke: Taking the Helm at the BBC (A)
32 Sabena Belgian World Airlines (A)
PART NINE: Comprehensive
33 Nestlé-Rowntree (A)
34 Henry Birks & Sons, Inc.
35 Restructuring CNPC and the Proposed Listing of PetroChina
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Published by Pearson (July 3rd 2007) - Copyright © 2008