Strategic Management: A Casebook, 8th edition

  • Mary M. Crossan
  • Pratima Bansal
  • J Peter Killing
  • Roderick E. White
  • Charlene Zietsma

Strategic Management: A Casebook

ISBN-13:  9780132066679

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Overview

This text supports Strategy and Policy courses by providing high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business, Harvard Business School, IMD, and independent sources.

Table of contents

TABLE OF CONTENTS

 

Preface    xi

Introduction    xiii

 

PART ONE: Introduction to Strategic Management

 

1          Meg Whitman: The Driving Force Behind eBay

 

2          Shimla Dairy Products Private Limited, India: Poised For Growth?   

 

PART TWO: Strategy–Environment

 

3             Cola Wars Continue: Coke and Pepsi in 2006

 

4              Non Stop Yacht, S.L.

 

5          Dell Computer Corporation: Investment in Malaysia as a Global Strategic Tool  

 

6          Loblaw Companies Limited

 

7          Apple Computer, Inc.: iPod and iTunes

 

8              WestJet: The Pearson Decision

 

9              Wal-Mart Stores, Inc.

 

PART THREE: Strategy–Resources

 

10        Harlequin Enterprises: The MIRA Decision   

 

11        Starbucks    

 

12        Meubles Canadel: Looking Towards the Future    

 

13          Harley-Davidson, Inc.    

 

14          McDonald’s and the McCafé Coffee Initiative

 

PART FOUR: Strategy–Organization

 

15        GE Energy Management Initiative (A)

 

16        Loewen Group   

 

17        YMCA of London, Ontario        

 

PART FIVE: Strategy–Management Preferences

 

18        Cameco in Kyrgyzstan: Corporate Social Responsibility Abroad

 

19          Merck & Co. Inc.    

 

20        Care Kenya: Making Social Enterprise Sustainable

 

21        Strategic Crossroads at Matav: Hungary's Telecommunications Powerhouse

 

PART SIX: Scope of the Firm

 

22        KTM - Ready to Race

 

23        Newell Company: The Rubbermaid Opportunity   

 

24        ING Direct: Considering E-Brokering

 

PART SEVEN: Implementing Strategy

 

25        Campbell Soup Company Ltd.

 

26        Activplant: The European Opportunity

 

27        Bell Canada: The VoIP Challenge

 

28        Audible.com

 

PART EIGHT: Strategic Analysis and Personal Action

 

29        Research in Motion: The Acquisition of Slangsoft (A)

 

30        Maple Leaf Consumer Foods — Fixing Hot Dogs (A)

 

31          Greg Dyke: Taking the Helm at the BBC (A)

 

32        Sabena Belgian World Airlines (A)    

 

PART NINE: Comprehensive

 

33        Nestlé-Rowntree (A)    

 

34        Henry Birks & Sons, Inc.

 

35        Restructuring CNPC and the Proposed Listing of PetroChina

 

 

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Published by Pearson (July 3rd 2007) - Copyright © 2008