Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th edition

  • Thomas L Wheelen
  • J David Hunger
  • Alan N. Hoffman
  • Charles E. Bamford

Pearson eText Strategic Management and Business Policy: Globalization, Innovation, and Sustainability -- Instant Access

ISBN-13:  9780136879862

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Strategic Management and Business Policy explores strategies organizations can build upon to push their businesses forward.

Table of contents

Part I. Introduction to Strategic Management and Business Policy

1. Basic Concepts of Strategic Management

2. Corporate Governance

3. Social Responsibility and Ethics in Strategic Management


Part II. Scanning the Environment

4. Environmental Scanning and Industry Analysis

5. Organizational Analysis and Competitive Advantage

Part III. Strategy Formulation

6. Strategy Formulation: Business Strategy

7. Strategy Formulation: Corporate Strategy

8. Strategy Formulation: Functional Strategy and Strategic Choice


Part IV. Strategy Implementation and Control

9. Strategy Implementation: Global Strategy

10. Strategy Implementation: Organizing and Structure

11. Strategy Implementation: Staffing and Directing

12. Evaluation and Control


Part V. Introduction to Case Analysis

13. Suggestions for Case Analysis


Part VI. Cases in Strategic Management

Published by Pearson (January 4th 2017) - Copyright © 2018

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