Talking Business: Strategies for Successful Presentations, 1st edition
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Designed for courses in Business Communication and Public Speaking.
This text focuses on both “special-occasion” business speaking and presentations as well as routine, day-to-day oral communication activities. Its overall purpose is to give useful advice on effective oral communication in the workplace and to help students and business people develop confidence. Traditional public speaking texts tend to focus heavily on rhetorical theory rather than the actual process of oral communication. This text keeps theory to a minimum, emphasizing instead the “business of speaking.”
Table of contents
1. Business Speaking Skills: The Basis of Success.
2. Preparing to Speak: Purpose, Audience, and Time.
3. Making It Accessible: Openings, Closings, and In-Between.
4. Establishing Rapport: Platform Manner, Vocal Delivery, and Note Management.
5. Presentations I: Reporting and Training.
6. Presentations II: The Strategies of Persuasion.
7. Visual Support: Planning, Preparing, and Presenting.
8. Groupwork: Meetings and Telemeetings.
9. Interpersonal Communication on the Job: Listening,
10. Employment Interviewing: Expectations and Performance.
11. Ceremonial Speaking: Mixing Business and Pleasure.
Published by Pearson Canada (August 6th 1999) - Copyright © 2000