The One Page Business Strategy: Streamline Your Business Plan in Four Simple Steps, 1st edition

  • Marc van Eck
  • Ellen van Zanten

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Imagine if you could fit your business strategy on a single sheet of paper?

Imagine having your plans, action points and progress report all in one place?

Imagine how easy it would be to share your plans with other people?


Now you can, with this innovative 4-step strategic planning tool, known as OGSM. It will help you streamline your thinking as well as your writing and develop a one-page plan that gets you results fast.


With an accompanying app!



"A must-read for anyone who wants to make a strategic plan that definitely delivers results."

Conny Braams, Senior VP Operations, Unilever Food Solutions



Table of contents





About the authors


Self test: Do you need a one-page business strategy?




Part 1: Laying the Foundations

1. What is OGSM?

2. Where did it come from?

3. What do you need to succeed?

a. The cornerstones of effective planning

b. Building on a position of strength

4. How do you prepare your plan?

a. Positioning

b. Business analysis

5. The DNA of strategic thinking: What-by-How


Part 2: Building Your One Page Business Plan

6. 'O' for Objective

7. 'G' for Goals

8. 'S' for Strategies

9. 'M' for Measures


Part 3: Sharing Success and Reviewing Progress

10. Cascading the plan within your organisation

11. Monitoring your plan




Published by Pearson Canada (March 20th 2014) - Copyright © 2014