THINKING OPTION PHA 1/E, 1st edition

  • Roy Gilbert

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Nothing can be more important to an organization's survival than to have managers who know how to think. This book shows you how.KEY TOPICS:This book provides a step-by-step methodology for managers who want to think more strategically. It shows how to define client problems more effectively, generate more ideas that make sense, and turn those ideas into reality. It is designed to help managers avoid the traps too many organizations fall into, such as framing problems incorrectly, or rushing into strategies before the real issues are understood.MARKET:All business managers.

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Published by Prentice Hall (September 2nd 1996) - Copyright © 1996