Web Content Management: A Collaborative Approach, 1st edition

  • Russell Nakano

Web Content Management: A Collaborative Approach

ISBN-13:  9780201657821

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Overview

Today's Web sites require powerful content management solutions that address workflow, usability, deployment, flexibility, scalability, and many other make-or-break issues. This is the first book to cover every aspect of content management for the large-scale or growing site. It offers Web professionals a complete blueprint for developing, deploying, managing, maintaining, and evolving enterprise-class sites with the greatest business value -- at the lowest cost. Nakano first introduces the motivation for content management -- and the problems that rapidly arise when content management solutions are not in place. He introduces key content management concepts and techniques, then presents a complete process and methodology for introducing content management that works. Nakano addresses hot topics such as globalization and workflow, and answers key questions such as: "How can I keep my site flexible and dynamic? How can I encourage more employees to contribute content? The book presents real-world "Day-in-the-Life" case studies from a broad cross-section of companies, large and small, from many industries. For all Web site project managers, architects, administrators, managers, and content specialists working on large sites, or sites expected to grow rapidly.

Table of contents



Foreword.

Manuel Terranova.

Peng T. Ong.@CHAPTER = Preface.



Acknowledgments.

I. MOTIVATION FOR CONTENT MANAGEMENT.

1. The Internet Changes the Rules of the Game.

Executive Summary.

Introduction.

Overview.

Fear and Greed.

Rules of the Game.

Rule #1: It's the Assets, Stupid!

Rule #2: Experiment. Iterate. Grow.

Rule #3: Respond to Customers Quickly and Frequently, or Lose Them!

Rule #4: Enable the Masses!

Rule #5: Make It Manageable and Reproducible.

Summary.

Roadmap.

2. Overview of Content Management.

Executive Summary.

From Prototype to Enterprise.

2 a.m. Software.

The Pioneers.

The Tornado.

Go Dot-com.

Terminology.

Universality of Assets.

Managing Web Assets.

Live Editing.

Staging the Web Site.

Independent Edit Areas.

Content Management.

Content Management Architecture.

Content Creation/Editing Subsystem.

Repository Subsystem.

Workflow Subsystem.

Deployment and Operations Management.

Summary.

II. CONCEPTS AND PRINCIPLES.

3. Principles of Collaborative Web Development.

Executive Summary.

Introduction.

Basic Concepts.

Stakeholder Identification.

Are We in the Chaos Zone?

Development and Production Separation.

Asset Identification.

Direct Feedback (WYSIWYG).

Parallel Development.

Versioning.

Control Mechanisms: Auditing and Enforcement.

Summary.

4. Best Practices for Collaborative Web Development.

Executive Summary.

The WSE Paradigm.

Collaboration Strategies.

Collaboration Operations.

Submit Operation.

Compare Operation.

Update Operation.

Merge Operation.

Publish Operation.

Work Cycles.

Version Snapshots.

Common Work Cycles in Web Development.

Real-Time Development Work Cycle.

Compare-Update Work Cycle.

Review Work Cycle.

Major Test Work Cycle.

Summary.

5. Templating Empowers Content Contributors.

Executive Summary.

Background.

The Freshness Imperative.

The Challenge of Change.

Enabling Change.

A Template System.

Example: ezSuggestionBox.com.

Advantages of a Template System.

Summary.

Practitioner's Checklist.

6. Workflow Speeds Work Cycles.

Executive Summary.

Using Workflow.

Characteristics of Web Development.

People Factors.

Project Factors.

Process Factors.

Business Factors.

Virtual Assembly Line.

Workflow Concepts.

Interaction Pattern.

Tasks.

Job.

Transition Links.

Active and Inactive Tasks.

Building a Workflow.

Notification.

Designing a Workflow.

1. Identify Interaction Sequences.

2. Identify Candidate Workflow.

3. Sketch the Steps.

4. Identify Known and Not-Yet-Known Parameters.

5. Add Remaining Transitions.

6. Add Notification Steps.

Summary.

Practitioner's Checklist.

7. Deploying Content.

Executive Summary.

Introduction.

Concept Review.

The Release Agreement.

Common Pitfalls.

Continuous Change.

Database Assets.

Design Considerations.

Incremental Changes.

Making Changes Transactional.

What Initiates Deployment?

Script Integration.

Rollback.

Designing a Deployment Infrastructure.

Enterprise Deployment Architecture.

Summary.

Practitioner's Checklist.

8. Multiple Web Initiatives.

Executive Summary.

Introduction.

Overview.

Concepts.

Logically Independent Web Site.

Task Overlap.

Basic Branch Patterns.

Single-Branch Pattern.

Agency Pattern.

Short-Term/Long-Term Branch Pattern.

Dependent Branch Pattern.

Identifying Branch Patterns.

Example--Using Branches in a Dot-Com Company.

Dependent Web Sites.

Summary.

Practitioner's Checklist.

III. DESIGN AND IMPLEMENTATION.

9. Using Web Content Management for Globalization.

Executive Summary.

Introduction.

A Globalization Initiative.

The Easy Path Leads to Trouble.

Design a Solid Platform for International Development.

Branch Structure.

Work Area Structure.

Special Situations.

Workflow Design.

Template System Design.

Deployment Design.

Summary.

10. Summary and Conclusions.

Executive Summary.

Introduction.

Revisiting the Rules.

It's the Assets, Stupid!

Experiment. Iterate. Grow.

Respond to Customers Quickly and Frequently, or Lose Them!

Enable the Masses!

Make It Manageable and Reproducible.

Future Trends.

Content Becomes More Structured.

Content Contributors and Their Tools Become More Specialized.

Blurring the Distinction between Web Operations and the Rest of Business.

More Distributed and Flow-based Handling of Assets, Tasks, and Jobs.

More Emphasis on Content Tagging to Enable Storage, Retrieval, Search, Reuse, and Routing.

Emphasize 24 x 7 Management Infrastructure.

Conclusion.

IV. APPENDICES.

Appendix A: A Smart File System.

Appendix B: A Workflow Design for Formal Hand Off Between Groups.

Executive Summary.

Introduction.

Requirements.

QA Hand-off Workflow.

Summary.

Appendix C: A Workflow Design for Predetermined Time Schedules.

Executive Summary.

Problem Scenario.

Background.

Time-Slot Technique.

Time-Slot Techniques—Detailed Example.

Discussion.

Variations on the Time-Slot Technique.

Appendix D: Basic Process Steps of a Best-Practice Content Management Process.

Executive Summary.

Example: Web Site.

A Best-Practice Development Process.

Example: Rebranding Initiative.

Summary.

Resources.

Index. 0201657821T09242001

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Published by Addison-Wesley Professional (September 25th 2001) - Copyright © 2002