Writing Proposals, 2nd edition

  • Richard Johnson-Sheehan

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Written for college students or professionals seeking a reference, Writing Proposals offers a comprehensive, strategic approach to proposal development for the technical professions. The author takes readers step-by-step through the development process, helping them invent ideas, organize materials, write in plain and persuasive styles, and create an effective visual design. Writing Proposals provides students with additional material frequently not found in other texts on writing proposals, including a full chapter on creating budgets and thorough coverage of using the Internet.

Table of contents


Chapter One: Introduction to Proposals and Grants   

Why Do We Write Proposals?   


The Proposal Genre   

The Proposal Writing Process   

Writing Grant Proposals   

Case Study: The Cool Campus Project   

Chapter Two: Identifying Problems and Opportunities   

Two Basic Reasons for Writing Proposals   

Unsolicited and Solicited Proposals   

Reading RFPs

Determining the Status, or Stasis, of an Opportunity   

A Description of the RFP Interpretation Process   

Defining the Problem or Opportunity   

Applying Stasis Questions   

Case Study: What Is The Problem?   

Chapter Three: Strategic Planning for Proposals and Grants   

Elements of Strategic Planning   

Setting Objectives   

The Rhetorical Situation

The Situation at Overture Designs   

Focusing a Writing Team     

Case Study: Defining the Rhetorical Situation   

Chapter Four: Describing the Current Situation   

Why Describe the Current Situation?   

Guidelines for Drafting the Current Situation Section   

Researching the Current Situation   

Mapping in Teams   

Writing the Current Situation Section   

Lisa Miller’s Current Situation Section   

Special Case: Research Grants and Literature Reviews   

Case Study: Describing the Current Situation at Durango University   

Chapter Five: Developing a Project Plan   

The Importance of the Project Plan Section   

Setting Objectives for the Project   

Setting Goals for the Overture Designs Project   

Answering the How Question   

Mapping a Project Plan for the Overture Proposal   

Organizing the Project Plan Section   

Answering the Why Questions   

Writing the Project Plan Section   

Developing a Project Timeline

A Comment on Research Methodologies   

Case Study: Planning the Charrette   

Chapter Six: Describing Qualifications   

The Importance of Trust   

Types of Qualifications Sections   

What Makes You Different Makes You Attractive   

Developing the Content of the Qualifications Section   

Writing the Qualifications Section   

Creating a Persona   

To Boilerplate or Not to Boilerplate   

Case Study: Who Is Qualified for the Work?   

Chapter Seven: Introductions, Costs, and Benefits   

Framing the Body of the Proposal   

Setting the Stage: The Purpose of an Introduction   

Developing the Introduction   

Writing the Introduction   

The Introduction to the Overture Designs Proposal   

Costs and Benefits: Concluding the Proposal   

Writing the Conclusion   

Concluding the Overture Designs Proposal   

Case Study: Beginnings and Endings   

Chapter Eight: Developing Budgets   

Budgets: The Bottom Line   

Budget Basics   

Budgeting in Teams   

Developing a Budget   

Writing the Budget Rationale or Budget Section   

The Budget for the Overture Designs Proposal   

Case Study: Money Issues   

Chapter Nine: Writing With Style   

Good Style Is a Choice, Not an Accident   

What Is Style?   

Writing Plain Sentences   

Writing Plain Paragraphs   

Persuasive Style   

Case Study: Revising for Clarity and Power   

Chapter Ten: Designing Proposals   

“How You Say Something…”   

How Readers Look at Proposals   

Four Principles of Design   

The Process of Designing a Proposal   

Case Study: Creating a Look   

Chapter Eleven: Using Graphics   

The Need for Graphics   

Guidelines for Using Graphics   

Using Graphics to Display Information and Data   

Case Study: Inventing Visuals   

Chapter Twelve: The Final Touches   

Seeing the Proposal as a Whole Document   

Inventing Front Matter   

Inventing Back Matter   

Revising the Proposal or Grant  

Case Study: Revising and Polishing   

Example Proposal: “The Cool Campus Project at Durango University: A Grant to the Tempest Foundation”   

Example Proposal: “Managing Office Growth: A Proposal to Earl Grey Design from Insight Systems”   



Published by Pearson (August 1st 2007) - Copyright © 2008