Course Contents

Intro: Course Introduction

Be guided through your business start-up journey with insights and advice from tutor, Robert Ashton.
Course Introduction

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Unit 1: Unit 1: Defining your Dream

Explore your entrepreneurial strengths, aspirations and motivations, while clarifying your idea.
Unit 1: Defining your Dream

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Unit 2: Unit 2: Check Out your Idea

Dig deeper by researching your potential market - its opportunities and the external risks.
Unit 2: Check Out your Idea

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Unit 3: Unit 3: Plan to Succeed

Decide some goals, work on your business plan and consider how you'll measure your success.
Unit 3: Plan to Succeed

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Unit 4: Unit 4: Make a Start

Choose a business model and follow step-by-step advice about setting up and getting support.
Unit 4: Make a Start

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Unit 5: Unit 5: Price and Value

Put a price on what you do - determine your market position and why people will buy from you.
Unit 5: Price and Value

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Unit 6: Unit 6: Finding Customers

Learn how to market and advertise your business to attract customers and establish good PR.
Unit 6: Finding Customers

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Unit 7: Unit 7: Managing Money

Find out your funding options, understand how business cash flow works, and manage your finances.
Unit 7: Managing Money

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Unit 8: Unit 8: Managing Growth

Get to grips with insurance, regulations, recruitment, and maintaining a healthy work-life balance.
Unit 8: Managing Growth

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