This course is aimed at individuals in an innovative new digital resource to accompany the BTEC National in Business. Accessible anywhere, and with content from the School of Marketing, the content will help enhance your delivery of BTEC.
Learners have access to a range of digital resources:
- Videos feature marketing industry leaders who discuss the fundamental principles underpinning the practice of marketing, the changing role of marketing and how to be more customer centric
- Infographics, charts, and diagrams include the role of market research, types of data, the marketing environment, customer behaviour and the marketing mix, and more
- Marketing case studies including Uber, McDonalds, Uniqlo and Lego enable students to apply these principles of marketing