Retail Management: A Strategic Approach, 13th edition

Published by Pearson (July 14, 2021) © 2022

  • Barry R. Berman Hofstra University
  • Joel R. Evans Hofstra University
  • Patrali M. Chatterjee Montclair State University
Products list

Details

  • A print edition

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

Products list

Details

  • A print edition

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

Products list

Details

  • A print edition

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

Title overview

Retail Management is built on the fundamental principle that retailers need to plan for and adapt to a complex, changing retail industry. You'll learn to define and integrate a retail strategy and make sound business decisions so you can thrive in today's retail environment.

Table of contents

Brief Contents

  1. An Introduction to Retailing
  2. Building and Sustaining Relationships in Retailing
  3. Strategic Planning in Retailing
  4. Retail Institutions by Ownership
  5. Retail Institutions by Store-Based Strategy Mix
  6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
  7. Identifying and Understanding Consumers
  8. Information Gathering and Processing in Retailing
  9. Trading-Area Analysis
  10. Site Selection
  11. Retail Organization and Human Resource Management
  12. Operations Management: Financial Dimensions
  13. Operations Management: Operational Dimensions
  14. Developing Merchandise Plans
  15. Implementing Merchandise Plans
  16. Financial Merchandise Management
  17. Pricing in Retailing
  18. Establishing and Maintaining a Retail Image
  19. Promotional Strategy
  20. Integrating and Controlling the Retail Strategy

Appendix: Careers in Retailing

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