Meetings, Expositions, Events & Conventions: An Introduction to the Industry, 3rd Edition

For courses in Meeting, Event, Exposition and Convention Planning and Management.

The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty.  With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry.  Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.  (Using the Delphi method, even the text’s topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.

Hallmark Features

Overview of all aspects of the MEEC industry–industry experts used a Delphi Method to select topics addressed.

• Moves beyond just one segment (special events, conventions) to give readers an introduction to all aspects of the industry.
• Includes topics based on recommendations from educators and practitioners nationwide. 

Contributions by industry experts–offer insights from reputable practitioners and educators in the field.

• Provides students with a single collaborative work featuring chapters written by some of the leaders in the industry. 

Full-length case study of a convention—including all the planning and follow-up that is required.

• Allows students to see how all the topics covered fit together in a real-world setting. 

Multiple vignettes relate to each chapter topic–and add common reference points for in-class application.

• Provides students with real-life scenarios that break up the text and provide additional points of interest.