Available

Instructor's Review Copy for Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th Edition

Kevin Lane Keller, Dartmouth College

Vanitha Swaminathan, University of Pittsburgh

©2020 | Pearson

Format   Cloth
ISBN-13:  9780136201458
Availability
Available
Instructor's Review Copy for Strategic Brand Management: Building, Measuring, and Managing Brand Equity