Kenneth C. Laudon, New York University
Carol Guercio Traver
©2020 | Pearson
| Format | Access Code Card | |
| ISBN-13: | 9780135790892 | |
| Online purchase price | $46.61 | |
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For courses in e-commerce.
The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: Business, Technology and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th Edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.
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Extend learning beyond the classroom
Pearson eText is an easy-to-use digital textbook that students can purchase on their own or you can assign for your course. Creating a course allows you to personalize your Pearson eText so students see the connection between their reading and what they learn in class, motivating them to keep reading, and keep learning. Learn more about Pearson eText.
Modern themes in e-commerce
Hundreds of examples
Resources and critical-thinking features
Benefits of creating a Pearson eText course
Extend learning beyond the classroom
Pearson eText is an easy-to-use digital textbook that students can purchase on their own or you can assign for your course. Creating a course allows you to personalize your Pearson eText so students see the connection between their reading and what they learn in class, motivating them to keep reading, and keep learning. Learn more about Pearson eText.
Modern themes in e-commerce
Hundreds of examples
Resources and critical-thinking features
Benefits of creating a Pearson eText course
PART 1: INTRODUCTION TO E-COMMERCE
1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts
PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems
PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce
PART 4: E-COMMERCE IN ACTION
9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
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Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon passed away on December 26, 2019, at the age of 75. He is survived by Jane Laudon, his wife of 49 years and coauthor on several of his texts.
Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first "ed tech" firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.
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