This title is out of print.
Paul D. Leedy, Late of The American University
Jeanne Ellis Ormrod, University of Northern Colorado (Emerita)
For undergraduate or graduate courses that include planning, conducting, and evaluating research.
A "do-it-yourself, understand-it-yourself” manual designed to help students understand the fundamental structure of research and the methodical process that leads to valid, reliable results.
Written in uncommonly engaging and elegant prose, this text guides the reader, step-by-step, from the selection of a problem, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suitable as the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.
Practical Research: Planning and Design 10/E is a broad-spectrum, cross-disciplinary book suitable for a wide variety of courses in basic research methodology. The book guides students from problem selection to completed research report with many concrete examples and practical, how-to suggestions. Essentially, this is a do-it-yourself, understand-it-yourself manual. From that standpoint, it can be a guide for students who are left partly or largely to their own resources in carrying out their research projects.
Key features that facilitate classroom instruction and students’ learning include:
The 10th edition of this text is updated with contemporary approaches to data collection and analysis, including Internet-based research methods, mixed-methods designs, ethical dilemmas resulting from modern technology, and guidelines for presenting and publishing research results.
Significant additions to the text include:
Other additions and revisions include:
PART I: THE FUNDAMENTALS
Chapter 1. The Nature and Tools of Research
PART II: FOCUSING YOUR RESEARCH EFFORTS
Chapter 2. The problem: the Heart of the Research Process
Chapter 3. Review of the Related Literature
Chapter 4. Planning Your Research Project
Chapter 5. Writing the Research Proposal
PART III: QUALITATIVE RESEARCH METHODOLOGIES
Chapter 6. Qualitative Research
Chapter 7. Historical Research
PART IV: QUANTITATIVE RESEARCH METHODOLOGIES
Chapter 8. Descriptive Research
Chapter 9. Experimental, Quasi-Experimental, and Ex Post Facto Designs
Chapter 10. Mixed-Methods Research
Chapter 11. Strategies for Analyzing Quantitative Data
PART V: PREPARING THE RESEARCH REPORT
Chapter 12. Technical Details: Style, Format, and Organization of the Research Report
Appendix A. Using a Spreadsheet: Microsoft Excel
Appendix B. Using SPSS
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Paul D. Leedy is late of the American University.
Jeanne Ellis Ormrod holds a B.A. degree in psychology from Brown University and M.S. and Ph.D. degrees from The Pennsylvania State University. For more than twenty years she was a faculty member at the University of Northern Colorado, where she taught courses in learning and cognition, educational psychology, measurement, and research methods; she is currently Professor Emerita of Psychological Sciences at UNC. Dr. Ormrod has published numerous research articles but is probably best known for this textbook and several other Pearson books: Human Learning (6th ed., 2012); Educational Psychology: Developing Learners (7th ed., 2011); Essentials of Educational Psychology (3rd ed., 2012); Our Minds, Our Memories: Enhancing Thinking and Learning at All Ages (2011); and Child Development and Education (with Teresa McDevitt; 5th ed. in press).
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