Pearson eText for Survey of Fundamentals of Management -- Combo Access Card, 11th Edition

Connect with and motivate students -- directly in your Pearson eText
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Help students develop a ‘management sense’

• New and Updated - Bust This Myth chapter openers grab students’ attention by introducing common myths that they may have about management (e.g., globalization is a trend that's come and gone). These myths are then debunked, helping individuals to better understand and develop their own management sense. Videos are available for viewing in MyLab Management.
• New - With Experiential Exercises, students benefit from hands-on learning by collaborating with other students to complete relevant management tasks (e.g., writing a personal mission statement). All Experiential Exercises in the 11th Edition are new.
• Question of Ethics boxes guide students’ understanding of ethical issues in management. Related discussion questions are available in MyLab Management.
• End-of-Chapter Management Skill Builder exercises help students move from merely knowing concepts to actually being able to apply that knowledge. They also help students to develop the skills many of today’s hiring managers are looking for.

Link concepts to the real world

• New and Updated - Content covers current issues in organizational culture, anti-globalization, stumbling blocks to creativity, revision bias, crisis planning, digital tools as strategic weapons, managing disruptive innovation, remote work, multicultural brokers, inclusion, generational differences in the workplace, emotions and communication, alternate reality, toxic bosses, having civil conversations in the workplace, and workplace design.
• New - A new Chapter 7 on entrepreneurship reflects the recent growth in entrepreneurial ventures, helping students to understand trends happening in the real world. This text tackles tough issues such as globalization/anti-globalization, having civil conversations, anti-bias, and ethical dilemmas -- giving students an accurate depiction of the business environment today.
• New and Updated - 3 End-of-Chapter Application Cases per chapter feature real companies and real situations involving managers, management, and organizations. To help students apply management concepts to the real world, cases ask students to assess a situation and answer questions about "how,” "why" and "what would [they] do?" Fifty-eight percent of all cases in the text are new and cover a variety of companies including WalMart, Intel, NCAA Basketball, Panera, and Ford.
• New - Several new examples throughout include Facebook’s public scrutiny over what it was doing and not doing to protect its community of users, BMW’s sustainability actions, digital currency use in Sweden, European “zombie” companies, Hootsuite’s culture, the global cashew industry, Fox Sports World Cup advertising challenge, the organizational redesign at The Wall Street Journal, and many others.
• New - Material on Early Twentieth Century Contributors: A Diversity Perspective highlights noteworthy individuals and their contributions to management practices, helping students connect management history to the present.

Assist students in developing the skills sought after by employers

• A very well known author team, that has worked together professionally as well as served as instructors, understands the career and scholarly goals of students and effectively caters to these needs.
• New - A new Employability Skills Matrix at the end of Chapter 1 provides students with a visual guide to features that support the development of skills employers are looking for in today’s business graduates. This helps students see from the start of the semester the relevance of the course to their career goals.
• New - Employability skills are presented throughout the book. Each chapter is loaded with opportunities for students to use and work on the skills (e.g., critical thinking, communication, collaboration, knowledge application and analysis, and social responsibility) they’ll need to be successful in the twenty-first century workplace.
• New - Making Ethical Decisions in Today’s Workplace for Chapter 2 presents students with an ethical dilemma so they can practice their skills in ethical decision-making and critical decision-making. Sixty percent of these are new to the 11th Edition.
• Classic Concepts in Today’s Workplace for Chapter 3 helps students to understand how management has evolved over time.
• Managing Technology in Today’s Workplace for Chapter 15 uses examples to show students how technology changes and shapes the way we manage.
• Expanded - Module on Professionalism and Employability provides students with practical info in terms of being professional and employable. It’s good to remind students that there is a future beyond getting their degree. But they must prepare themselves for it, with solid academic learning and practical advice.

Connect with and motivate students -- directly in your Pearson eText

• Schedule readings to keep students on track: Instructors can create due dates for sections or chapters of their eText so that students know exactly what they need to read to come to class prepared. The mobile app also lets students set notifications to remind them of due dates.
• Extend the learning experience, anytime and anywhere: The mobile app lets students use their eText whenever they have a moment in their day, on Android and iPhone mobile phones and tablets. Offline access ensures students never miss a chance to learn.
• Help students focus on what they need to study: Students can make their Pearson eText their own by creating highlights with meaningful labels and notes. The customizable Notebook lets students easily filter, arrange, and group their notes in a way that makes sense to them.
• Engage learners with compelling media: Videos and animations bring key concepts to life, helping students place what they are reading into context. (Available with select titles.)
• Let students check their understanding: Personalized Study Tools are easy to access on both the web and mobile app to help students learn key terms. (Available with select titles.)
• Help students see how reading is relevant to the course: Notes and highlights allow educators to share information directly with students within their eText. It’s easy to add your own personal teaching style to important topics, call out need-to-know details, or clarify difficult concepts.
• Gain insight into how students use their eText: Reading analytics let educators see how students work in their eText so that you can plan more effective instruction.
• Quickly set up and access your course
• Straightforward setup makes it incredibly easy for educators to get students up and running quickly on the first day of class.
• LMS integration provides institutions, instructors, and students with single sign-on access to your Pearson eText courses via Blackboard Learn™, Canvas™, Brightspace^® by D2L, and Moodle™.
• Provide an affordable option: Pearson eText delivers the same high-quality content of a print book at an affordable price.