Effective Small Business Management, 9th Edition

For undergraduate and graduate courses in entrepreneurship and/or small business management.

This book provides you a pathway to launching a new, small business successfully.

Case Studies

This edition includes 10 new cases, all of them featuring actual entrepreneurs and their business ventures, many of which students can research online.  These cases are designed to give students the opportunity to apply the concepts that they learn in class.

Business Plan Pro

Professors can also choose to bundle Business Plan Pro, the best-selling business planning software on the market.  This software makes building a business plan much easier, by providing an easy-to-use guide that leads students through the process of building a solid business plan.  At the end of each chapter, exercise are available to help integrate the topics studied with Business Plan Pro.  Chapter 6 is devoted entirely to developing a business plan and different things to think about during the early stages.

Complete Chapter on E-Commerce

One of the most important business tools in existence today is the World Wide Web.  This edition offers the most comprehensive coverage of e-commerce than any book on the market.  In these pages, students will find many references to the Web, ideas for using the Web as a business tool, and examples of entrepreneurs who are unleashing the power of the Web in creative ways.

Boxed Features

Boxed features are available in every chapter that follow three important themes:

• “In the Entrepreneurial Spotlight” — These offer in-depth, interesting, and unique examples of entrepreneurs who are using the concepts covered in the text, which reinforce the chapter learning objectives.
• “Entrepreneurship in Action” — Short cases are available to give students the opportunity to apply the concepts that they are learning in the course to actual business.
• “Gaining the Competitive Edge” — A “hands-on, how-to” feature designed to offer practical advice on a particular topic that students can use to develop a competitive edge for their business is included.

OTHER TOPICS OF DISTINCTION

Updated coverage is included of important topics, such as:

• Conducting a feasibility analysis and building a business plan
• E-Commerce
• Strategic management
• Guerrilla marketing techniques
• Sources of financing, both equity and debt
• Business strategies for reaching global markets