Consumer Behavior, 11th Edition
©2015 | Pearson
Format | Cloth |
ISBN-13: | 9780132544368 |
Availability |
This item has been replaced by Consumer Behavior, 12th Edition |
This item has been replaced by Consumer Behavior, 12th Edition
Leon Schiffman, St. John's University
Joseph L. Wisenblit
©2015 | Pearson
Format | Cloth |
ISBN-13: | 9780132544368 |
Availability |
This item has been replaced by Consumer Behavior, 12th Edition |
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The text that set the standard for consumer behavior study.
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Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
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Format | Adobe Reader |
ISBN-13: | 9780133401585 |
Online purchase price | $59.99 |
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Format | Unbound (Saleable) |
ISBN-13: | 9780133354652 |
Online purchase price | $186.65 |
Global Coverage Focus
Keep Your Course Current and Relevant
Bring Concepts to Life with Cases
Global Coverage Focus
Keep Your Course Current and Relevant
PART I:
CONSUMERS, MARKETERS, AND TECHNOLOGY
Chapter 1: Technology-Driven Consumer Behavior
Chapter 2: Segmentation, Targeting, and Positioning
PART II:
THE CONSUMER AS AN INDIVIDUAL
Chapter 3: Consumer Motivation and Personality
Chapter 4: Consumer Perception
Chapter 5: Consumer Learning
Chapter 6: Consumer Attitude Formation and Change
PART III:
COMMUNICATION AND CONSUMER BEHAVIOR
Chapter 7: Persuading Consumers
Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media
Chapter 9: Reference Groups and Word-of-Mouth
PART IV:
CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
Chapter 10: The Family and Its Social Standing
Chapter 11: Culture’s Influence on Consumer Behavior
Chapter 12: Subcultures and Consumer Behavior
Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective
PART V:
CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH
Chapter 14: Consumer Decision-Making and Diffusion of Innovations
Chapter 15: Marketing Ethics and Social Responsibility
Chapter 16: Consumer Research
Test Item File (Download only) for Consumer Behavior, 11th Edition
Schiffman & Wisenblit
©2015
Instructor's Resource Manual (Download only) for Consumer Behavior, 11th Edition
Schiffman & Wisenblit
©2015
PowerPoint Presentation (Download only) for Consumer Behavior, 11th Edition
Schiffman & Wisenblit
©2015
TestGen Computerized Test Bank for Consumer Behavior, 11th Edition
Schiffman & Wisenblit
©2015
Important: To use the test banks below, you must download the TestGen software from the TestGen website. If you need help getting started, read the tutorials on the TestGen site.
Blackboard course cartridge for Consumer Behavior, 11th Edition
Schiffman & Wisenblit
©2013
Blackboard (WebCT) CE/Vista e-Pack for Consumer Behavior, 11th Edition
Schiffman & Wisenblit
©2013
Blackboard course cartridge for Consumer Behavior, 11th Edition
Schiffman & Wisenblit
©2013
CourseCompass, 6th Edition
Solomon
©2004
Format | Electronic Book | |
ISBN-13: | 9780131406681 | |
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Schiffman & Wisenblit
©2014  | Pearson
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ISBN-13: | 9780133401585 | |
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Schiffman & Wisenblit
©2015  | Pearson  | 496 pp
Schiffman & Wisenblit
©2015  | Pearson  | 504 pp
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