Business Intelligence: A Managerial Perspective on Analytics, 3rd Edition

For courses on Business Intelligence or Decision Support Systems.

A managerial approach to understanding business intelligence systems.

To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

 

See the decision-making aspects : Managerial Approach. This text takes a managerial approach to Business Intelligence (BI), emphasizing the applications and implementations behind the concepts. This approach allows students to understand how BI works in a way that will help them adopt these technologies in future managerial roles.

Put the concepts into action: Access to the Teradata Network. Teradata University Network (TUN) is a free learning portal sponsored by Teradata, a division of NCR, whose objective is to help faculty learn, teach, communicate, and collaborate with others in the field of BI. Teradata also supports a student portal (teradatastudentnetwork.com ) that contains a variety of learning resources such as cases, Web seminars, tutorials, exercises, links to sources, and more. Business Intelligence is interconnected with TUN via various hands-on assignments provided in all chapters and is accessible to students through the portal.

Understand the context: Real-world Orientation. Extensive, vivid examples from large corporations, small businesses, and government and not-for-profit agencies make the difficult concepts more accessible and relevant. International examples of global competition, partnerships, and trade are also provided throughout. These real-world case studies show students the capabilities of BI, its cost and justification, and the innovative ways real corporations are using BI in their operations.

Stay up-to-date on current information in the field:

• Chapter 5: Text and Web Mining shows students the importance of two of the most popular business analytics tools in today’s business world. This chapter provides a wide variety of Application Cases to make the subject interesting and appealing to the intended audience.
• Chapter 6: BI Implementation, Emerging Trends and Impacts examines several new phenomenon that are already changing or likely to change BI technologies and practices—RFID, cloud computing, social networking, Web 2.0, virtual worlds, and more!
• Adopters of Business Intelligence will have access to a live update website that will include links to news stories, software, tutorials, and YouTube videos related to topics covered in the book. Visit www.pearsonhighered.com/sharda for more information.