Table of Contents
Preface
Index of Applications
1. Data and Decisions (E-Commerce)
1.1 Data and Decisions
1.2 Variable Types
1.3 Data Sources: Where, How, and When
Ethics in Action
Technology Help: Data on the Computer
Brief Case: Credit Card Bank
2. Displaying and Describing Categorical Data (Keen, Inc.)
2.1 Summarizing a Categorical Variable
2.2 Displaying a Categorical Variable
2.3 Exploring Two Categorical Variables: Contingency Tables
2.4 Segmented Bar Charts and Mosaic Plots
2.5 Simpson's Paradox
Ethics in Action
Technology Help: Displaying Categorical Data on the Computer
Brief Case: Credit Card Bank
3. Displaying and Describing Quantitative Data (AIG)
3.1 Displaying Quantitative Variables
3.2 Shape
3.3 Center
3.4 Spread of the Distribution
3.5 Shape, Center, and Spread–A Summary
3.6 Standardizing Variables
3.7 Five-Number Summary and Boxplots
3.8 Comparing Groups,
3.9 Identifying Outliers,
3.10 Time Series Plots
3.11 Transforming Skewed Data
Ethics in Action
Technology Help: Displaying and Summarizing Quantitative Variables
Brief Cases: Detecting the Housing Bubble and Socio-Economic Data on States
4. Correlation and Linear Regression (Amazon.com)
4.1 Looking at Scatterplots
4.2 Assigning Roles to Variables in Scatterplots
4.3 Understanding Correlation
4.4 Lurking Variables and Causation
4.5 The Linear Model
4.6 Correlation and the Line
4.7 Regression to the Mean
4.8 Checking the Model
4.9 Variation in the Model and R2
4.10 Reality Check: Is the Regression Reasonable?
4.11 Nonlinear Relationships
Ethics in Action
Technology Help: Correlation and Regression
Brief Cases: Fuel Efficiency, Cost of Living, and Mutual Funds
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