MyLab Business Communication with Pearson eText -- Combo Access Card -- for Excellence in Business Communication, 13th Edition

Reach every student with MyLab Business Communication

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Business Communication.

About the book

Tools to help solve teaching and learning challenges

• Contemporary techniques and an emphasis on business-English improvements help students succeed from their first day on the job. The text presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.
• New - 16 On the Job Chapter-Opening Vignettes and End-of-Chapter Simulations show students how professionals apply the same skills they are reading about in the chapter.
• Revised - 71 Annotated Model Documents feature examples from real companies and original material to illustrate specific concepts, making it easier for students to see the specific changes made to transform ineffective messages into effective ones.
• New - Multiple quick-reference tables and new Five-Minute Guides help make the text a valuable resource that students can use in other courses and take with them on the job.
• A unique pedagogy and presentation of business communication practices include the nine compositional modes required to succeed with digital and social media, and a proven 3-step process (Plan>Write>Complete), showing students how to move a project forward.
• Learn More connects students with dozens of carefully selected online media items that complement the text’s coverage with additional examples and valuable insights.

Activities to ready students for job interviews and workplace challenges

• New - Nearly 300 new, realistic exercises, activities, and cases offer an array of opportunities for students to practice vital skills and put newfound knowledge to immediate use, including:
• New - Build Your Career activities help students create their employment-communication packages throughout the course, so they’re ready to apply for jobs at the end of the term.
• New - Apply Your Skills Now boxes help students apply their newly developing communication skills in other classes and their personal lives.
• New - Five-Minute Guides serve as handy reminders of the steps needed to accomplish a variety of fundamental communication tasks, from resolving workplace conflict to writing business emails to planning reports and presentations.

Extensive content enhancements to ensure students are up-to-date on the latest industry concepts and techniques

• New - Coverage of the latest business communication concepts and techniques students will encounter during their job searches and in the workplace is included -- from augmented writing tools to résumé bots. The 13th Edition also has 31 examples of mobile communication, 16 examples of social media, and 15 examples of intelligent communication technology.
• Updated - Streamlined coverage of report writing and production makes it easier for students to follow and understand the information in the text.
• New - Double the coverage of interpersonal communication helps students develop their listening, nonverbal communication, conversational, conflict resolution, negotiation, teamwork, collaborative communication, and meeting and business etiquette skills.

Reach every student with MyLab

• Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.

• With MediaShare for Business, instructors can choose from a curated library of topical videos with assessment. They can assign favorite YouTube clips or original content to help students understand why they are learning key concepts and how they will apply those in their career.

• New - Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place -- even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.

• Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.
• Dynamic Study Modules use the latest developments in cognitive science and help students study chapter topics by adapting to their performance in real time.
• With Learning Catalytics, you’ll hear from every student when it matters most. You pose a variety of questions that help students recall ideas, apply concepts, and develop critical-thinking skills. Your students respond using their own smartphones, tablets, or laptops.
• Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged.

• Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.

• Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.