Pearson eText Excellence in Business Communication -- Instant Access, 13th Edition

Extend learning beyond the classroom
Pearson eText is an easy-to-use digital textbook that students can purchase on their own or you can assign for your course. Creating a course allows you to personalize your Pearson eText so students see the connection between their reading and what they learn in class motivating them to keep reading, and keep learning. Learn more about Pearson eText.

Tools to help solve teaching and learning challenges

• Contemporary techniques and an emphasis on business-English improvements help students succeed from their first day on the job. The text presents the full range of on-the-job skills that todays communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.
• New - 16 On the Job Chapter-Opening Vignettes and End-of-Chapter Simulations show students how professionals apply the same skills they are reading about in the chapter.
• Revised - 71 Annotated Model Documents feature examples from real companies and original material to illustrate specific concepts, making it easier for students to see the specific changes made to transform ineffective messages into effective ones.
• New - Multiple quick-reference tables and new Five-Minute Guides help make the text a valuable resource that students can use in other courses and take with them on the job.
• A unique pedagogy and presentation of business communication practices include the nine compositional modes required to succeed with digital and social media, and a proven 3-step process (Plan>Write>Complete), showing students how to move a project forward.
• Learn More connects students with dozens of carefully selected online media items that complement the texts coverage with additional examples and valuable insights.

Activities to ready students for job interviews and workplace challenges

• New - Nearly 300 new, realistic exercises, activities, and cases offer an array of opportunities for students to practice vital skills and put newfound knowledge to immediate use, including:
• New - Build Your Career activities help students create their employment-communication packages throughout the course, so theyre ready to apply for jobs at the end of the term.
• New - Apply Your Skills Now boxes help students apply their newly developing communication skills in other classes and their personal lives.
• New - Five-Minute Guides serve as handy reminders of the steps needed to accomplish a variety of fundamental communication tasks, from resolving workplace conflict to writing business emails to planning reports and presentations.

Extensive content enhancements to ensure students are up-to-date on the latest industry concepts and techniques

• New - Coverage of the latest business communication concepts and techniques students will encounter during their job searches and in the workplace is included -- from augmented writing tools to résumé bots. The 13th Edition also has 31 examples of mobile communication, 16 examples of social media, and 15 examples of intelligent communication technology.
• Updated - Streamlined coverage of report writing and production makes it easier for students to follow and understand the information in the text.
• New - Double the coverage of interpersonal communication helps students develop their listening, nonverbal communication, conversational, conflict resolution, negotiation, teamwork, collaborative communication, and meeting and business etiquette skills.

Benefits of creating a Pearson eText course

• Share highlights and notes with students. Add your personal teaching style to important topics, call out need-to-know information, or clarify difficult concepts directly in the eText.
• Access reading analytics. Use the dashboard to gain insight into how students are working in their eText to plan more effective instruction in and out of class.
• Customize and schedule readings. Rearrange the Pearson eText table of contents at both the chapter and section level to match the way you teach. Add due dates so that students know exactly what to read to come to class prepared.
• Integrate with your LMS. Get up and running quickly on the first day of class. LMS integration provides institutions, instructors, and students with single sign-on access to Pearson eText via Blackboard Learn, Canvas, Brightspace^® by D2L^®, and Moodle. Note: If you integrate Pearson eText with your LMS, students must redeem or purchase access through the LMS.
• Engage learners with compelling media. Videos and animations bring key concepts to life, helping students place what they are reading into context. (Available with select titles.)
• Let students check their understanding. Personalized Study Tools are easy to access on both the web and mobile app to help students learn key terms. (Available with select titles.)