Pearson eText Excellence in Business Communication -- Instant Access, 13th Edition
©2020 | Pearson
Format | Electronic Book |
ISBN-13: | 9780135642788 |
Availability |
Live
|
John Thill, Communication Specialists of America
Courtland L Bovee, C. Allen Paul Distinguished Chair, Grossman College
©2020 | Pearson
Format | Electronic Book |
ISBN-13: | 9780135642788 |
Availability |
Live
|
Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of intelligent communication technology. In this 13th Edition of Boveé and Thills Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students essential communication skills.
For undergraduate courses in business communication.
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Extend learning beyond the classroom
Pearson eText is an easy-to-use digital textbook that students can purchase on their own or you can assign for your course. Creating a course allows you to personalize your Pearson eText so students see the connection between their reading and what they learn in class motivating them to keep reading, and keep learning. Learn more about Pearson eText.
Tools to help solve teaching and learning challenges
Activities to ready students for job interviews and workplace challenges
Extensive content enhancements to ensure students are up-to-date on the latest industry concepts and techniques
Benefits of creating a Pearson eText course
Extend learning beyond the classroom
Pearson eText is an easy-to-use digital textbook that students can purchase on their own or you can assign for your course. Creating a course allows you to personalize your Pearson eText so students see the connection between their reading and what they learn in class motivating them to keep reading, and keep learning. Learn more about Pearson eText.
Tools to help solve teaching and learning challenges
Activities to ready students for job interviews and workplace challenges
Extensive content enhancements to ensure students are up-to-date on the latest industry concepts and techniques
Benefits of creating a Pearson eText course
PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Professional Communication in a Digital, Social, Mobile World
2. Interpersonal Communication Skills
3. Collaboration and Business Etiquette
4. Communication Challenges in a Diverse, Global Marketplace
PART 2: APPLYING THE THREE-STEP WRITING PROCESS
5. Planning Business Messages
6. Writing Business Messages
7. Completing Business Messages
PART 3: CRAFTING BRIEF BUSINESS MESSAGES
8. Crafting Messages for Digital Channels
9. Writing Routine and Positive Messages
10. Writing Negative Messages
11. Writing Persuasive Messages
PART 4: PREPARING REPORTS AND PRESENTATIONS
12. Planning Reports and Proposals
13. Writing and Completing Reports and Proposals
14. Developing and Delivering Business Presentations
PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
15. Building Careers and Writing Résumés
16. Applying and Interviewing for Employment
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Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.
Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.
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