The Media of Mass Communication, 12th Edition
©2017 |Pearson | Available
REVEL
John Vivian
©2017 |Pearson | Available
REVEL
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1. Mass Media Literacy
2. Media Technology
3. Media Economics
4. Cybermedia
5. Legacy Media
6. News
7. Entertainment
8. Public Relations
9. Advertising
10. Mass Audiences
11. Mass Media Effects
12. Governance and Mass Media
13. Global Mass Media
14. Mass Media Law
15. Mass Media Ethics
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John Vivian ’s academic home is Winona State University in Minnesota, where has taught a wide range of mass communication courses. He holds a Medill journalism degree from Northwestern University and earlier from Gonzaga University. He has done additional work at Marquette University and the University of Minnesota. As an undergrad Vivian worked for United Press International. Later he joined the Associated Press in four Western cities. His work has won numerous professional awards, including Minaret Awards as an Army Reservist. Vivian is a former national president of Text and Academic Authors. His The Media of Mass Communication has been the leading textbook in its field since the first edition. Judges for the TAA Texty Award gave the title the first perfect score in history. Vivian is at home in the scholarly and pedagogical journals of his field. With Alfred Lorenz, he co-authored News Reporting and Writing . Besides journalism, public relations and advertising, Vivian’s academic focus is media law and history. He invites feedback from students and adopters at jvivian@winona.edu.
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