Available

Retail Management: A Strategic Approach, 13th Edition

Barry R. Berman, Hofstra University

Joel R. Evans, Hofstra University

Patrali M. Chatterjee, Montclair State University

Retail Management: A Strategic Approach, 13th Edition — View larger

If You're an Educator

If You're a Student

Buy this product

Overview

Description

For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Features

NEW! Extensive coverage of omnichannel retailing—an evolving practice whereby the best retailers understand and seamlessly integrate all of their interactions across channels (including stores, online, mobile, social media, and more)—is now included.
NEW! 30 shorter cases, as well as eight comprehensive cases, are based on real companies and real situations. Cases include Retailers MUST Be Future Oriented and Stores that Accommodate Those with Physical Limitations.
NEW! 20 chapter-opening vignettes relate to the evolving nature of retailing.
UPDATED! All data and examples reflect current economic and world situations as much as possible, reflecting the need to take into account the economic environment that has dramatically affected so many businesses and consumers.
NEW! Boxes include thought-provoking questions on Technology in Retailing, Retailing Around the World, Ethics in Retailing, and Careers in Retailing.
UPDATED! Many photos and images have been replaced or updated throughout.
REVISED! Hundreds of PowerPoint slides accompanying the book have been fully revised, and there are descriptions related to each slide.
UPDATED! Substantive changes have been made to the coverage in all chapters and the Appendix.
Successful features from previous editions have been retained, including:

A strategic decision-making orientation, with many illustrative flowcharts, figures, tables, and photos. The chapter coverage is geared to the six steps used in developing and applying a retail strategy, which are first described in Chapter 1.
Full coverage of all major retailing topics—including merchandising, consumer behavior, information systems, omnichannel retailing, store location, operations, logistics, service retailing, the retail audit, retail institutions, franchising, human resource management, computerization, and retailing in a changing environment.
A real-world approach focusing on both small and large retailers.
Real-world boxes on current retailing issues in each chapter. These boxes further illustrate the concepts presented in the text by focusing on real firms and situations.
A numbered summary keyed to chapter objectives, a key terms listing, and discussion questions at the end of each chapter.
Both short cases involving a wide range of retailers and retail practices and comprehensive cases.
Up-to-date information from such sources as Advertising Age, Business Week, Chain Store Age, Direct Marketing, Entrepreneur, Fortune, Inc., International Journal of Retail & Distribution Management, Journal of Retailing, Multichannel Merchant, Progressive Grocer, Retailing Today, Shopping Centers Today, Standard & Poor’s, Stores, and Wall Street Journal.
End-of-chapter appendices on service retailing (following Chapter 2), global retailing (following Chapter 3), and franchising (following Chapter 4).
An end-of-text appendix (“Careers in Retailing”) and a glossary.

New to This Edition

Extensive coverage of omnichannel retailing–an evolving practice whereby the best retailers understand and seamlessly integrate all of their interactions across channels (including stores, online, mobile, social media, and more)–is now included.
30 shorter cases, as well as eight comprehensive cases, are based on real companies and real situations. Cases include Retailers MUST Be Future Oriented and Stores that Accommodate Those with Physical Limitations.
20 chapter-opening vignettes relate to the evolving nature of retailing.
All data and examples reflect current economic and world situations as much as possible, reflecting the need to take into account the economic environment that has dramatically affected so many businesses and consumers.
Boxes include thought-provoking questions on Technology in Retailing, Retailing Around the World, Ethics in Retailing, and Careers in Retailing.
Many photos and images have been replaced or updated throughout.
Hundreds of PowerPoint slides accompanying the book have been fully revised, and there are descriptions related to each slide.
Substantive changes have been made to the coverage in all chapters and the Appendix.

Resources

Instructor Resources

TestGen® Computerized Test Bank for Retail Management, 13th Edition
Berman, Evans & Chatterjee
©2018

Format	On-line Supplement
ISBN-13:	9780133796933
Availability	Live

Important: To use the test banks below, you must download the TestGen software from the TestGen website. If you need help getting started, read the tutorials on the TestGen site.

Download TestGen TestBank File - BOK (application/zip) (1.8MB)

Download Test Bank for Blackboard CE/Vista (application/zip) (0.4MB)

Download Test Bank for Blackboard Learning System (application/zip) (0.6MB)

Download Canvas TestBank (application/zip) (0.3MB)

Download Desire2Learn TestBank (application/zip) (0.5MB)

Download Moodle TestBank (application/zip) (0.2MB)

Download Sakai TestBank (application/zip) (0.6MB)

Instructor's Review Copy for Retail Management: A Strategic Approach, 13th Edition
Berman, Evans & Chatterjee
©2018

Format	Unbound (Non-Saleable)
ISBN-13:	9780133796964
Availability

Student Resources for Retail Management, 13th Edition
Berman, Evans & Chatterjee
©2018

Format	On-line Supplement
ISBN-13:	9780134743776
Availability	Live

Download Student Resources - PDF (application/zip) (0.1MB)

PowerPoint Presentation (Download only) for Retail Management, 13th Edition
Berman, Evans & Chatterjee
©2018

Format	On-line Supplement
ISBN-13:	9780133798296
Availability	Live

Download Lecture Accessible PowerPoint Presentation (application/zip) (56.1MB)

Test Bank (Download Only) for Retail Management: A Strategic Approach, 13th Edition
Berman, Evans & Chatterjee
©2018

Format	On-line Supplement
ISBN-13:	9780133798289
Availability	Live

Download Test Bank - PDF (application/zip) (1.1MB)

Download Test Bank - Word (application/zip) (0.3MB)

Instructor's Resource Manual (Download Only) for Retail Management: A Strategic Approach, 13th Edition
Berman, Evans & Chatterjee
©2018

Format	On-line Supplement
ISBN-13:	9780133796988
Availability	Live

Download Instructor's Manual - PDF (application/zip) (3.6MB)

Download Instructor's Manual - Word (application/zip) (0.4MB)

Order

Pearson offers special pricing when you package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson rep.

Digital

book cover — Retail Management: A Strategic Approach (Subscription), 13th Edition

Berman, Evans & Chatterjee

©2018 | Pearson

Format	Adobe Reader
ISBN-13:	9780133942019
Online purchase price	$57.99	Students, buy or rent this eText
Availability	Live

Paper

Format	Cloth
ISBN-13:	9780133796841
Suggested retail price	$233.33
Availability	Available

Previous editions

Relevant Courses

Retailing (Marketing)