Retail Management: A Strategic Approach, 13th Edition
©2018 |Pearson | Available
Barry R. Berman, Hofstra University
Joel R. Evans, Hofstra University
Patrali M. Chatterjee, Montclair State University
©2018 |Pearson | Available
K-12 educators: This link is for individuals purchasing with credit cards or PayPal only. Contact your Savvas Learning Company Account General Manager for purchase options.
For courses in Retail Management.
A contemporary text that helps students thrive in today’s retailing industry
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.
1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing
9. Trading-Area Analysis
10. Site Selection
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in Retailing
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy
20. Integrating and Controlling the Retail Strategy
TestGen® Computerized Test Bank for Retail Management, 13th Edition
Berman, Evans & Chatterjee
©2018
Important: To use the test banks below, you must download the TestGen software from the TestGen website. If you need help getting started, read the tutorials on the TestGen site.
Instructor's Review Copy for Retail Management: A Strategic Approach, 13th Edition
Berman, Evans & Chatterjee
©2018
Format | Unbound (Non-Saleable) | |
ISBN-13: | 9780133796964 | |
Availability |
Instructor's Resource Manual (Download Only) for Retail Management: A Strategic Approach, 13th Edition
Berman, Evans & Chatterjee
©2018
Test Bank (Download Only) for Retail Management: A Strategic Approach, 13th Edition
Berman, Evans & Chatterjee
©2018
PowerPoint Presentation (Download only) for Retail Management, 13th Edition
Berman, Evans & Chatterjee
©2018
Student Resources for Retail Management, 13th Edition
Berman, Evans & Chatterjee
©2018
CourseCompass, 6th Edition
Solomon
©2004
Format | Electronic Book | |
ISBN-13: | 9780131406681 | |
Online purchase price | $39.99 | |
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Berman, Evans & Chatterjee
©2018  | Pearson
Format | Electronic Book | |
ISBN-13: | 9780137504343 | |
Online purchase price | $64.52 | Students, buy or rent this eText |
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Berman, Evans & Chatterjee
©2018  | Pearson  | 592 pp
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