Business Communication Essentials, 8th Edition

Highlights of the DIGITAL UPDATE in MyLab Business Communication (available for Spring 2021 classes)

• NEW - Team Mini Sims let you create small student teams and assign them real-world business challenges. As groups work through the simulation, they learn how the choices they make can impact an organization and its people. New simulations cover interpersonal communication and teamwork, crafting content for digital channels and social media, planning business reports and proposals, and writing business presentations.
• NEW - Personal Inventory Assessments (PIAs) exercises promote self-reflection and engagement in students. New PIAs examine positive, negative, and persuasive message writing; professional communication online; collaboration and teamwork; planning business messages; building careers and writing résumés; and applying and interviewing for employment.
• NEW - Videos help students understand why they’re learning key concepts and how to apply them in their careers. New videos explore communication, teamwork, crafting messaging, report planning, job applications, and interviewing.
• NEW - Writing Solutions require students to respond to a prompt and then assesses their writing. It also offers plagiarism detection and auto-scoring of student submissions. Prompt topics include negative messages, managing conflict, the importance of communication, multicultural communication, and persuasive writing.

Reach every student with MyLab Business Communication with Pearson eText
MyLab^® empowers you to reach every student. This flexible digital platform combines unrivaled content, online assessments, and customizable features so you can personalize learning and improve results, one student at a time. Learn more about MyLab Business Communication.

Pearson eText is an easy-to-use digital textbook available within MyLab that lets students read, highlight, take notes, and review key vocabulary all in one place. If you’re not using MyLab, students can purchase Pearson eText on their own or you can assign it as a course to schedule readings, view student usage analytics, and share your own notes with students. Learn more about Pearson eText.

About the book

Comprehensive material helps students develop employable skills and stay up-to-date on the latest industry trends

• NEW - The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition.
• NEW - Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore.
• UPDATED - Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones.

Optimized organization helps engage students

• NEW - With a heavy emphasis on business English improvement, the text provides students with a full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.
  
• NEW - Nearly 70 new or substantially revised figures with 66 annotated model documents, 27 examples of mobile communication in business communication, and 25 examples of social media.
• NEW - More than 80 new questions and student activities; one-third of the communication cases are new.

Invaluable instructor resources

• A modular organization empowers instructors to adapt the text to their own learning objectives.
• An email hotline provides immediate answers to any questions or concerns instructors may have.
• An Instructor Resource Center provides technical support and downloadable content, including the Instructor’s Resource Manual, Test Bank, TestGen^® Computerized Test Bank, and PowerPoint presentations.

Reach every student with MyLab 

Deliver trusted content

• Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.
• The Video Library offers a curated collection of videos that include customizable, auto-scored assignments, so students understand why they’re learning key concepts and how they’ll apply them in their careers.

Empower learners

• Dynamic Study Modules help students study chapter topics on their own by continuously assessing their knowledge application and performance in real time.

Check out the preface for a complete list of features and what's new in this edition.