Business Communication Today, 15th Edition

Reach every student with MyLab Business Communication
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. With new engaging Mini Sims and an expanding Video Library, MyLab Business Communication brings course concepts to life. Learn more about MyLab Business Communication.

About the book

In-depth discussions of current and emerging issues help students understand the way mobile, social, and intelligent technologies are reshaping corporate communications.

• UPDATED - Intelligent Communication Technology boxes provide glimpses into fascinating technologies that are changing the way businesses communicate. New boxes examine innovations ranging from augmented writing tools to résumé bots.
• NEW - An “Empowering Communicators with Intelligent Communication Technology” 4-page visual shows 15 applications of AI and smart technology, including new systems that students are likely to encounter in their job searches.

Current references and examples keep the text highly relatable and applicable to the real world.

• Chapter-opening vignettes set the stage for important business communication topics throughout the text, using real, contemporary examples.
• NEW - Real-life examples and nearly 90 new figures give students a deeper understanding of business and mobile communication, social media, and how these skills and concepts relate to their personal and professional lives.
• NEW - 10 new Communication Close-Ups, featuring such firms as Affectiva, John Deere, Patreon, Stitch Fix, and Wells Fargo, show students how professionals apply the same skills they are reading about in the chapter.
• NEW - Communication Cases challenge students to craft messages for mobile devices, giving them first-hand practice of essential business communication skills. Half of the Cases now feature real companies in a wide variety of industries.

Student-focused features help to facilitate learning.

• NEW - Build Your Career activities help students create employment-communication packages so they’re ready to apply for jobs by the end of the course.
• NEW - Apply Your Skills Now highlight boxes help students apply their newly developing communication skills in other classes and in their personal lives.
• NEW - Five-Minute Guides serve as handy reminders of the steps needed to accomplish a variety of fundamental communication tasks -- from writing business email to planning reports and presentations.
• Chapter previews present clear learning objectives and include Close-up Vignettes that feature successful professional role models for students.
• NEW - Nearly 150 new end-of-chapter questions and exercises encourage students to challenge themselves to master essential business communication ideas and skills.

A flexible organization lets instructors tailor the material to fit how they teach their course.

• A Course Planning Guide allows instructors to tailor the text to their course’s custom needs.
• An efficient organization of topics makes the text easily adaptable to courses of all lengths.

Reach every student with MyLab

• Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.
• UPDATED - Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.
• UPDATED - Choose from a variety of engaging Videos that explore multiple business topics related to the theory students are learning in class. Exercise Quizzes assess students’ comprehension of the concepts in each video.
• Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need — when and where they need it — to be successful.
• The Grammar Diagnostic Study Plan helps students understand key concepts outside of class. After taking a pretest, students receive a personalized study plan and targeted practice so they can stay focused and improve in the areas where they need help. Students’ work is tracked in the Gradebook so you can see individual or class performance at a glance.
• Interactive Document Makeovers offer students the experience they need in drafting and analyzing documents to make them more successful in crafting their own business messages.
• Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust — and that keep your students engaged.
• Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.