Business in Action, 9th Edition
©2020 |Pearson | Available
MyLab
Courtland L. Bovee
John V. Thill
©2020 |Pearson | Available
MyLab
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A concise and comprehensive introduction to business
Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So students can focus on whats important developing the skills todays business leaders are looking for.
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Reach every student with MyLab Intro to Business
MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges. Learn more about MyLab Intro to Business.
About the book
A no-frills, objective-driven structure simplifies the learning process
Activities help ready students for job interviews and workplace challenges
Strong pedagogy and tools build students skills, awareness, and insight
Reach every student with MyLab
A no-frills, objective-driven structure simplifies the learning process
Activities help ready students for job interviews and workplace challenges
Strong pedagogy and tools build students skills, awareness, and insight
Reach every student with MyLab
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS
1. Developing a Business Mindset
2. Economics, Money, and Banking
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility
PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership
PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems
PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES
10. Employee Motivation
11. Human Resources Management
PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT
12. The Art and Science of Marketing
13. Product Management and Pricing Strategies
14. Customer Communication and Product Distribution
PART 6: MANAGING MONEY: ACCOUNTING AND FINANCIAL RESOURCES
15. Financial Information and Accounting Concepts
16. Financial Management and Financial Markets
Format | Website | |
ISBN-13: | 9780135206263 | |
Online purchase price | $89.99 | |
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Important: To use the test banks below, you must download the TestGen software from the TestGen website. If you need help getting started, read the tutorials on the TestGen site.
Instructor's Resource Manual (Download only) for Business in Action, 9th Edition
Bovee & Thill
©2020
PowerPoint Presentation (Download only) for Business in Action, 9th Edition
Bovee & Thill
©2020
Image Library (Download only) for Business in Action, 9th Edition
Bovee & Thill
©2020
Test Bank (Download only) for Business in Action, 9th Edition
Bovee & Thill
©2020
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Bovee & Thill
©2020  | Pearson
Format | Electronic Book | |
ISBN-13: | 9780135636459 | |
Online purchase price | $39.96 | Students, buy or rent this eText |
Availability |
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Bovee & Thill
©2020  | Pearson
Format | Website | |
ISBN-13: | 9780135206263 | |
Online purchase price | $89.99 | Students, buy access |
Availability |
Live
|
Bovee & Thill
©2020  | Pearson  | 576 pp
Bovee & Thill
©2020  | Pearson  | 576 pp
Bovee & Thill
©2020  | Pearson
Bovee & Thill
©2020  | Pearson  | 576 pp
Bovee & Thill
©2020  | Pearson
Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institutions C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.
Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.
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