Integrated Advertising, Promotion, and Marketing Communications, 8th Edition

Accompanying resources link current events to the material students are learning about

• UPDATED - Author blog. Every week, the authors post news articles, videos, and items of interest to blogclowbaack.net. This includes information about recent events that relate to the book such as the preliminary effects of the coronavirus outbreak on marketing communications, and more. These blog entries can be used to enhance classroom presentations, or for individual or group assignment.

Comprehensive coverage examines real-world experiences in communications

• NEW and UPDATED - Many new and revised opening vignettes and cases, examples, and end-of-chapter cases provide real scenarios that keep the narrative up-to-date and relevant. Featuring the Country Music Awards, Bass Pro Shops, Luminosity, etc., cases and examples also help students conceptually understand chapter components and larger, more general marketing issues.
• UPDATED - Discussion of the latest marketing practices and trends, including an increased focus on social media, digital media, mobile marketing, and international marketing, ensure students are in-the-know about the most current marketing communication principles, issues, and industry practices.
• UPDATED - Interviews and quotes with advertising professionals add commentary and perspective on various marketing and promotion topics and give students an important perspective on real­-world applications.
• NEW - Significant new advertisements have been added as a result of the authors interactions with advertising agencies.
• NEW and UPDATED - Your Career sections offer students advice on such things as their personal brand, searching for a job, resume and application letter design, ethics and social responsibility, and much more, while also integrating the materials from the chapter in a new and different way.

Dynamic content brings concepts to life

• Videos and interactives integrated directly into the narrative get students learning actively, making it more likely that theyll retain what theyve read.
• Embedded assessments afford students regular opportunities to check their understanding. The results enable instructors to gauge student comprehension and provide timely feedback to address learning gaps along the way.
• Critical-thinking exercises and discussion questions at the end of every chapter help students understand and apply the chapters concepts to a wide array of marketing situations. These exercises are designed to challenge students thinking and encourage them to dig deeper.
• NEW - Creative Corner exercises give students the opportunity to use their creative abilities by asking them to design advertisements and other marketing-related materials. The exercises help students realize that they are more creative than they might think.
• Integrated learning exercises directs students to the internet to access information that ties into the subject matter covered. These exercises provide students with an opportunity to look up various companies and organizations to see how they utilize the concepts presented in the chapter.
• Blog exercises encourage student interest and can be used for individual or group assignment.
• Writing assignments such as journaling prompts, shared writing activities, and essays enable educators tofoster and assess critical thinkingwithout significantly impacting their grading burden.
• Video quizzes offer students opportunities to further their knowledge by applying concepts and testing their understanding. Instructors can share videos accompanied by time-stamped multiple-choice questions.
• Shared multimedia assignments make it easy for instructors and students to post and respond to videos and other media. Students can also record and upload their own presentations for grading, comments, or peer review.
• The Revel^® mobile app lets students read and practice anywhere, anytime, on any device online and off. It syncs work across all registered devices automatically, allowing learners to toggle between phone, tablet, and laptop as they move through their day.
• The audio playlist lets students listen and learn as they go.

Actionable insights help improve results

• The educator dashboard offers an at-a-glance look at overall class performance. It helps instructors identify and contact struggling and low-activity students, ensuring that the class stays on pace.
• The enhanced grades view provides detailed insights on student performance, from specific assignments to individual student scores.
• LMS integration provides institutions, instructors, and students easy access to their Revel courses via Blackboard Learn, Canvas, Brightspace by D2L, and Moodle. Single sign-on lets students access Revel on their first day.