Integrated Advertising, Promotion, and Marketing Communications, 8th Edition
©2018 |Pearson | Available
MyLab
Kenneth E Clow, University of Louisiana at Monroe
Donald E Baack, Pittsburg State University
©2018 |Pearson | Available
MyLab
K-12 educators: This link is for individuals purchasing with credit cards or PayPal only. Contact your Savvas Learning Company Account General Manager for purchase options.
For courses in advertising.
A study of integrated marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
Accompanying resources link current events to the material students are learning about
Comprehensive coverage examines real-world experiences in communications
Dynamic content brings concepts to life
Actionable insights help improve results
Accompanying resources link current events to the material students are learning about
Comprehensive coverage examines real-world experiences in communications
Dynamic content brings concepts to life
PART I: THE IMC FOUNDATION
1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process
PART II: IMC ADVERTISING TOOLS
5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels
PART III: DIGITAL AND ALTERNATIVE MARKETING
8. Digitaland MobileMarketing
9. Social Media
10. Alternative Marketing
PART IV: IMC PROMOTIONAL TOOLS
11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs
PART V: IMC ETHICS, REGULATION, AND EVALUATION
14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program
Format | Website | |
ISBN-13: | 9780134450643 | |
Online purchase price | $84.99 | |
Availability |
Live
|
Students, buy access |
Important: To use the test banks below, you must download the TestGen software from the TestGen website. If you need help getting started, read the tutorials on the TestGen site.
Format | Unbound (Non-Saleable) | |
ISBN-13: | 9780134485188 | |
Availability |
MyLab Marketing with Pearson eText -- Instant Access -- for Integrated Advertising, Promotion, and Marketing Communications, 8th Edition
Clow & Baack
©2018
Format | Website | |
ISBN-13: | 9780134450643 | |
Online purchase price | $84.99 | |
Availability |
Live
|
2019 MyLab Marketing with Pearson eText -- Instant Access --for Integrated Advertising, Promotion, and Marketing Communications, 8th Edition
Clow & Baack
©2018
Format | Website | |
ISBN-13: | 9780135879436 | |
Online purchase price | $84.99 | |
Availability |
Live
|
CourseCompass, 6th Edition
Solomon
©2004
Format | Electronic Book | |
ISBN-13: | 9780131406681 | |
Online purchase price | $39.99 | |
Availability |
Live
|
Pearson offers affordable and accessible purchase options to meet the needs of your students. Connect with us to learn more.
K12 Educators: Contact your Savvas Learning Company Account General Manager for purchase options. Instant Access ISBNs are for individuals purchasing with credit cards or PayPal.
Savvas Learning Company is a trademark of Savvas Learning Company LLC.
Clow & Baack
©2018  | Pearson
Format | Website | |
ISBN-13: | 9780134450643 | |
Online purchase price | $84.99 | Students, buy access |
Availability |
Live
|
Clow & Baack
©2018  | Pearson
Format | Website | |
ISBN-13: | 9780135879436 | |
Online purchase price | $84.99 | Students, buy access |
Availability |
Live
|
Clow & Baack
©2018  | Pearson  | 512 pp
We're sorry! We don't recognize your username or password. Please try again.
The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
You have successfully signed out and will be required to sign back in should you need to download more resources.