Integrated Advertising, Promotion, and Marketing Communications, 8th Edition
©2018 |Pearson | Available
MyLab
Kenneth E Clow, University of Louisiana at Monroe
Donald E Baack, Pittsburg State University
©2018 |Pearson | Available
MyLab
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For courses in advertising.
A study of integrated marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
Accompanying resources link current events to the material students are learning about
Comprehensive coverage examines real-world experiences in communications
Dynamic content brings concepts to life
Actionable insights help improve results
Accompanying resources link current events to the material students are learning about
Comprehensive coverage examines real-world experiences in communications
Dynamic content brings concepts to life
PART I: THE IMC FOUNDATION
1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process
PART II: IMC ADVERTISING TOOLS
5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels
PART III: DIGITAL AND ALTERNATIVE MARKETING
8. Digitaland MobileMarketing
9. Social Media
10. Alternative Marketing
PART IV: IMC PROMOTIONAL TOOLS
11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs
PART V: IMC ETHICS, REGULATION, AND EVALUATION
14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program
Important: To use the test banks below, you must download the TestGen software from the TestGen website. If you need help getting started, read the tutorials on the TestGen site.
Format | Unbound (Non-Saleable) | |
ISBN-13: | 9780134485188 | |
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2019 MyLab Marketing with Pearson eText -- Instant Access --for Integrated Advertising, Promotion, and Marketing Communications, 8th Edition
Clow & Baack
©2018
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CourseCompass, 6th Edition
Solomon
©2004
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ISBN-13: | 9780131406681 | |
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Clow & Baack
©2021  | Pearson  | 512 pp
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Clow & Baack
©2018  | Pearson
Format | Website | |
ISBN-13: | 9780135879436 | |
Online purchase price | $84.99 | Students, buy access |
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Clow & Baack
©2018  | Pearson  | 512 pp
Kenneth E. Clow held the rank of Emeritus Professor at the University of Louisiana at Monroe. He previously served at that institution as the Biedenharn Endowed Chair of Business and Dean of the College of Business. Before that time he had been the Dean of the College of Business at the University of North Carolina at Pembroke and the MBA Director at Pittsburg State University. Clow received his PhD from the University of Arkansas. During his career he published 12 additional textbooks, including several with Don Baack, and more than 200 academic journal and conference proceedings articles. Prior to that time he owned and operated a commercial cleaning service in Joplin, Missouri and Fayetteville, Arkansas, which had become one of the largest cleaning services in Southwest Arkansas. Clow passed away in late 2018.
Donald Baack is a University Professor at Pittsburg (Kansas) State University and has been on the faculty since 1988. He holds an undergraduate degree from Dana College, an MBA from Southwest Missouri State University, and a PhD from the University of Nebraska. He is the author or co-author of 16 additional books, three of which are for the general public. His other textbooks include Marketing Management: A Customer Oriented Approach (Sage), Cases in Marketing Management (Sage), and The Concise Encyclopedia of Advertising (Haworth) with Ken Clow, and International Marketing (Sage) with Daniel Baack and Barbara Czarnecka. Baack has written over 100 professional journal articles and conference papers, and he previously served as consulting editor for Pittsburg State's Journal of Managerial Issues. Baack worked collaboratively with Ken Clow on numerous projects for more than 25 years.
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