FranklinCovey Style Guide: For Business and Technical Communication, 5th Edition
©2012 |Pearson FT Press | Available
Stephen R. Covey
©2012 |Pearson FT Press | Available
FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition includes extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to:
INSTRUCTOR SUPPLEMENTS: Instructor's Manuals and Test Banks available for download at www.pearsonhighered.com.
FranklinCovey's breakthrough guide to becoming a more powerful and effective writer at school and work.
Improving Communication Quality iii
Author Acknowledgements ix
Using the Reference Glossary (Introduction) 2
Bias-Free Language 25
British English 34
Compound Words 63
Editing and Proofreading 71
Electronic Mail 74
English as a Second Language 82
Exclamation Marks 88
False Subjects 89
Graphics for Documents 97
Graphics for Presentations 103
Intellectual Property 134
International Business English 137
Key Words 144
Managing Information 167
Mathematical Notations 177
Meetings Management 179
Numbering Systems 194
Online Documentation 197
Page Layout 210
Project Management 246
Question Marks 258
Quotation Marks 259
Redundant Words 262
Scientific/Technical Style 278
Signs and Symbols 286
Strong Verbs 296
Tables of Contents 311
Thinking Strategies 314
Units of Measurement 324
Word Problems 328
Word Processing 340
Wordy Phrases 345
Writing and Revising 347
Using Model Documents (Introduction) 358
Response: With Information and Directions 359
Response: To a Concerned Customer 360
Response: To a Complaint 362
Complaint: With a Request for Action 363
Complaint: With a Tactful Request for Aid 364
Employment Reference 366
Employment Verification 368
Bid Solicitation 369
Sales: With a Soft Sell 370
Sales: Template/Mail Merge 373
Customer Service 374
Request: For Clarification of a Problem 378
Summary: For an Executive Audience 380
Proposal: To an Antagonistic Audience 382
Request: With Informal Instructions 384
Technical: With a Recommendation 387
Status Report: With an Outcome Orientation 389
Safety: With a Mild Reprimand 390
Personnel: With Suggested Procedures 391
Response: With Instructions 392
Transmittal: For Attachments 394
Resume: Problem-Solution Format 395
Resume: Performance Format 396
Resume Cover Letter 397
Job Description 400
Executive Summary: For a Proposal (Financial Services) 401
Executive Summary: For a Proposal (Training) 402
Executive Summary: For an Audit 404
Marketing Fact Sheet 405
Mission Statement 406
Procedure: For a Business Process 408
Procedure: For a Technical Process 411
Technical Report 415
Web Page: With Informative Content 419
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In 1996, Stephen R. Covey was recognized as one of Time magazine's 25 most influential Americans and one of Sales and Marketing Management magazine's top 25 power brokers.
Dr. Covey wasthe author of acclaimed books, including the international bestseller The 7 Habits of Highly Effective People, which has sold more than 20 million copies in 38 languages throughout the world. Other bestsellers authored by Dr. Covey include First Things First, Principle-Centered Leadership, The 7 Habits of Highly Effective Families, and The 8th Habit: From Effectiveness to Greatness.
Dr. Covey’s most recently released books include Everyday Greatness: Inspiration for a Meaningful Life (2006), The Leader in Me: How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time (2008), Predictable Results in Unpredictable Times (2009), Great Work, Great Career (2009), and The 3rd Alternative.
Dr. Covey was co-founder and vice chairman of FranklinCovey, the leading global professional services firm with offices in 123 countries. FranklinCovey shares Dr. Covey’s vision, discipline and passion to inspire, lift and provide tools for change and growth of individuals and organizations throughout the world.
Dr. Covey held a BS in Business Administration from the University of Utah in Salt Lake City, an MBA in Business Administration from Harvard University, and a doctorate from Brigham Young University. He also received 10 honorary Doctorates. He made teaching principle-centered living and principle-centered leadership his life’s work.
Dr. Covey lived with his wife Sandra in Provo, Utah. He was the father of nine, a grandfather of 52, and great-grandfather of four.
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