Nicely Said: Writing for the Web with Style and Purpose

Description

Nicely Said: Styling Web Content with Purpose is a practical guide to writing for digital products and websites.  This book will help students develop clear digital communications and improve them over time.

This book answers questions like:
•    How do we get people to care about our products?
•    What’s the business value of empathetic communications?
•    Why do we need to worry about voice, tone, and wording?
•    How can we create better web content as our audiences grow?

The book walks students through making a framework for great communications—with stories, recipes, and brief examples to learn from. When they finish this book, they’ll see their  content in a more meaningful light. They’ll understand how to manage a communication process, find their company’s brand voice, and adjust their tone for different situations. They’ll know how to build trust with customers and show empathy in their writing.