Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, 1st edition
Published by New Riders (December 15, 2017) © 2018
  • Carrie Hane
  • Mike Atherton

Title overview

Often an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Designing Connected Content explains how to design, plan, and structure content that can be used now and can be ready for the future.

The authors use a practical, conversational style with case study examples and illustrations to

  • Demonstrate how to model subject domains and show the importance of this in planning web content
  • Present a new approach to researching and modeling content and use examples to show how this informs UI and CMS design
  • Provide an end-to-end process for content planning and CMS implementation
  • Explain the decision-making process for CMS field selection extracted from elements of the content model
  • Discuss the roles of designers, developers, and content strategists, and how this cross-functional team can best work together
  • Provide a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

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Table of contents

LET’S GET CONNECTED

1 Designing From the Bottom Up

2 Why We Need a New Way of Approaching Digital Content

3 Understanding Structured Content

 

STRUCTURING CONTENT

4 Researching the Subject Domain

5 Creating a Domain Model

6 Translating to a Content Model

 

PUBLISHING CONTENT

7 Designing Connected Content

8 Implementing Connected Content

9 Bringing Your Content to Life

 

THE FUTURE

10 The Future Isn’t Waiting 

Author bios

Mike Atherton is a content strategist at Facebook. He has over 20 years of experience designing digital products and the teams who create them.

 

Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. For 20 years, she’s been helping organizations and people rethink how they create, manage, and connect content. 

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