Available

Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION], 5th Edition

Kevin Lane Keller, Tuck School of Business, Dartmouth College

Vanitha Swaminathan, University of Pittsburgh

©2020 |Pearson | Available

Preface

Preface is available for download in PDF format.

This material is protected under all copyright laws, as they currently exist. No portion of this material may be reproduced, in any form or by any means, without permission in writing from the publisher.