I'm a student
I'm an educator
Request full copy

Marketing Management, 16th edition

Published by Pearson (June 19, 2021) © 2022

  • Philip Kotler Northwestern University
  • Kevin Lane Keller Dartmouth College
  • Alexander Chernev Northwestern University

eTextbook

per month

$74.99

Revel

from$94.99

Need help? Get in touch

Video
Play
Privacy and cookies
By watching, you agree Pearson can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Video transcript (PDF | 33KB) 

Help students learn, wherever life takes them

Your students deserve more than just a digital textbook. Revel® combines content, media, and assessment to create an engaging, immersive experience that lets them learn on the go — anytime, anywhere, on any device.

Digital Learning NOW

Extend your professional development and meet your students where they are with free weekly Digital Learning NOW webinars. Attend live, watch on-demand, or listen at your leisure to expand your teaching strategies. Earn digital professional development badges for attending a live session.

Explore webinars