E-Commerce 2019: Business, Technology and Society, 15th Edition
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Overview
Description
For courses in e-commerce.
The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: Business, Technology and Society is an in-depth, thought-provoking introduction to e-ommerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.
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Features
Modern themes in e-commerce
- Students learn about the three major driving forces behind e-commerce — business development and strategy, technological innovations, and social controversies and impacts — and how they relate to chapter concepts.
- The text includes in-depth coverage of key topics in e-commerce, including digital marketing and advertising, B2B e-commerce, current and future technologies, research literature, and the social and legal aspects of e-commerce.
- New, updated - More than 60 opening, closing, “Insight On,” and other extensive cases throughout the text are new or updated in this edition. The cases place coverage in the context of actual e-commerce businesses.
Hundreds of examples
- Expanded - Added coverage of e-commerce infrastructure (Chapter 3) includes voice-controlled digital assistants; 5G and new Wi-Fi standards; drones, balloons, and white space; and IoT wearable computing devices.
- Expanded - Up-to-date discussion of security threats (Chapter 5) includes new cyberwarfare threats; data breaches at Equifax®, Exactis®, and Facebook®; and FTC enforcement actions with respect to data security.
- Expanded - More information on privacy issues (Chapter 8) includes the right to be forgotten; digital assistant devices, facial recognition, and IoT technology; and the new EU General Data Protection Regulation (GDPR).
- Expanded - Current issues in social networks (Chapter 11) include an update on LinkedIn®; use of algorithms by social networks, such as Facebook; Facebook fake news controversy; and Verizon® acquiring AOL® and Yahoo®.
Resources and critical thinking features
- Updated - Data, figures, and tables have been updated through October 2018 with the latest marketing and business intelligence available from a range of industry and government sources.
- A section on careers in e-commerce at the end of each chapter examines job postings from online companies for entry-level positions and helps students complete applications and prepare for interviews.
- Projects and review questions in each chapter prompt learners to demonstrate their comprehension and apply chapter concepts to management problem-solving.
- Web resources available at E-commerce2019.com include author-supplied projects, exercises, and tutorials; information on building a business plan and revenue models; and essays on careers in e-commerce.
Visit the companion webpage for this title to download student application exercise files and additional resources.
New to This Edition
Modern themes in e-ommerce
- More than 60 opening, closing, “Insight On,” and other extensive cases throughout the text are new or updated in this edition. The cases place coverage in the context of actual e-commerce businesses.
Hundreds of examples
- Added coverage of e-commerce infrastructure (Chapter 3) includes voice-controlled digital assistants; 5G and new Wi-Fi standards; drones, balloons, and white space; and IoT wearable computing devices.
- Up-to-date discussion of security threats (Chapter 5) includes new cyberwarfare threats; data breaches at Equifax®, Exactis®, and Facebook®; and FTC enforcement actions with respect to data security.
- More information on privacy issues (Chapter 8) includes the right to be forgotten; digital assistant devices, facial recognition, and IoT technology; and the new EU General Data Protection Regulation (GDPR).
- Current issues in social networks (Chapter 11) include an update on LinkedIn®; use of algorithms by social networks, such as Facebook; Facebook fake news controversy; and Verizon® acquiring AOL® and Yahoo®.
Resources and critical thinking features
- Data, figures, and tables have been updated through October 2018 with the latest marketing and business intelligence available from a range of industry and government sources.
Table of Contents
PART 1: INTRODUCTION TO E-COMMERCE
1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts
PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems
PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce
PART 4: E-COMMERCE IN ACTION
9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
Resources
Instructor Resources
TestGen Computerized Test Bank for E-Commerce 2019: Business, Technology and Society, 15th Edition
Image Library for E-Commerce 2019: Business, Technology and Society, 15th Edition
PowerPoint Presentation (Download only) for E-Commerce 2019: Business, Technology and Society, 15th Edition
Instructor's Resource Manual (Download only) for E-Commerce 2019: Business, Technology and Society, 15th Edition
Test Bank (Download only) for E-Commerce 2019: Business, Technology and Society, 15th Edition
Important: To use the test banks below, you must download the TestGen software from the TestGen website. If you need help getting started, read the tutorials on the TestGen site.
TestGen Computerized Test Bank for E-Commerce 2019: Business, Technology and Society, 15th Edition
Image Library for E-Commerce 2019: Business, Technology and Society, 15th Edition
Laudon & Traver
©2020
Image Library for E-Commerce 2019: Business, Technology and Society, 15th Edition
PowerPoint Presentation (Download only) for E-Commerce 2019: Business, Technology and Society, 15th Edition
Instructor's Resource Manual (Download only) for E-Commerce 2019: Business, Technology and Society, 15th Edition
Test Bank (Download only) for E-Commerce 2019: Business, Technology and Society, 15th Edition
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Digital
Pearson eText E-Commerce 2019: Business, Technology and Society -- Instant Access, 15th Edition
Laudon & Traver
©2020 | Pearson
| Format | Electronic Book | |
| ISBN-13: | 9780135790885 | |
| Online purchase price | $39.96 | Students, buy or rent this eText |
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Paper
Pearson eText E-Commerce 2019: Business, Technology and Society -- Access Card, 15th Edition
Laudon & Traver
©2020 | Pearson | 912 pp
E-Commerce 2019: Business, Technology and Society, 15th Edition
Laudon & Traver
©2020 | Pearson | 912 pp
About the Author(s)
Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon passed away on December 26, 2019, at the age of 75. He is survived by Jane Laudon, his wife of 49 years and coauthor on several of his texts.
Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.
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