Management Information Systems: Managing the Digital Firm, 16th Edition

Integrated hands-on learning

• New - Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.
• Hands-on MIS Projects at the end of each chapter include three project types: management decision problems; a software exercise using Microsoft^® Excel^™, Access^™, or web page and blog creation tools; and a project that develops Internet business skills.
• A Collaboration and Teamwork Project in each chapter develops teamwork and presentation skills, with options for using open source collaboration tools such as Google Drive^™ or Google Docs^™.
  
  

Student-focused learning with real-world applications

• Learning objectives are organized around study questions to focus student attention. Each chapter concludes with a review summary and review questions drawing on these study questions.
• Updated - Case studies using current examples show how well-known companies use information systems to achieve business objectives, including Uber^®, NFL^®, Facebook^®, Crayola^®, Walmart^®, Amazon^®, Google^®, Starbucks^®, and GE^®.
• New - A Career Opportunities section, a new feature of each chapter, helps students use this text as a tool for job hunting and career building. It includes an entry-level job description related to chapter topics, business-related questions that might arise during an interview, and tips for answering those questions and preparing for the interview.
  
  

New and updated coverage

• Updated - Chapter 11 has been rewritten with new coverage of artificial intelligence, including machine learning, natural language systems, computer vision systems, and robotics, reflecting surging interest in business uses of AI.
• Expanded - Coverage of social business now examines “deep learning,” supervised learning, unsupervised learning, edge computing, 5G networks, general data protection regulation (GDPR), blockchain, data lake, distributed database, and FinTech.
• Updated - The text, figures, tables, and cases have been updated with the latest sources from industry and MIS research as of September 2018.
  
  

• Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.
• Pre-built assignments are useful before, in, and out of class, maximizing the user experience.
• Learning Catalytics^™ is a student response tool that helps you generate class discussion, customize your lecture, and promote peer-to-peer learning based on real-time analytics.
• Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need — when and where they need it — to be successful.
• Dynamic Study Modules help students study chapter topics on their own, by continuously assessing their knowledge application and performance in real time.
• Study Plan gives personalized recommendations for each student, based on his or her ability to master the learning objectives in your course.
• Career resources include jobhunting guides, instructions for building a digital portfolio, and guidance in incorporating MIS knowledge into resumes, cover letters, and job interviews.
• Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust — and that keep your students engaged.
• MIS Decision-Making Sims put students in professional roles and give them the opportunity — through real-world business challenges — to apply course concepts and develop decision-making skills.
• Excel and Access Grader Projects use proven, field-tested technology to help you seamlessly integrate Microsoft Excel and Access content into your course without having to manually grade spreadsheets.
• Conceptual videos collection within the eText consists of 45 conceptual videos of 3 to 5 minutes each. Using contemporary animation, Ken Laudon walks students through three of the most important concepts in each chapter.
• Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.