Technology Strategies for the Hospitality Industry, 3rd Edition

Examination of how technology impacts hospitality business strategy:

• Students learn how various technology applications are leveraged in hospitality, from networks and data exchange, to ecommerce with both business and consumers.

• The competitive advantages of hospitality information systems are covered, including their role as a revenue source, management tool, and link to building business partnerships and improving guest satisfaction.

• Students are challenged to use the Internet to explore e-commerce opportunities from a marketing and advertising standpoint.

Latest technological developments in hospitality:

• New - A new chapter on virtual and augmented reality sheds light on how this important technology is helping to advance aspects of the hospitality industry.

• New - New content in most chapters includes analysis of new technologies that have emerged since the last edition.

• Comprehensive chapters in hospitality information system applications display real interfaces used in today’s hotels and restaurants, including the Property Management System, Global Distribution System, and the Restaurant Management System, among several others.

Real-world applications and learning aids:

• New - New interviews with industry professionals in each chapter, from suppliers to users of hospitality technology, provide first-hand insight into the current state of varied segments of the industry.

• New - New case studies in each chapter give real-world context to some of the latest developments affecting the hospitality industry.

• New - New questions in each chapter challenge students to test their knowledge of timely events.

• New - Chapter objectives have been updated and enhanced, acting as an effective road map for each chapter and helping students track their learning.