Managerial Economics and Strategy, 3rd Edition

Reach every student with MyLab Economics

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Economics.  

About the book

Examination of real markets and actual business decisions shows students that economics is practical and useful to managers.

• Updated - Emphasis on current managerial issues makes this text user friendly and relevant to students’ lives.
• New - Coverage of disruptive innovations shows students how innovations, such as the personal computer or the internet, have dramatically changed the way industries are structured.
• Updated - Cartoons - provide entertainment and convey important economic points in a memorable way.
• New - 1 or 2 Common Confusions per chapter explain why a commonly held view is incorrect.

Worked solutions help students apply economics concepts to solve problems.  

• Chapter-opening Managerial Problems pose real-world managerial questions, while chapter-closing Managerial Solutions answer these questions using economic principles discussed in the chapter.
• New and Updated - Mini-Cases apply economic theory to interesting and important managerial problems, such as how price increases on iTunes affect music downloads.
• New and Revised - Managerial Implications illustrate how managers can use economic theory to make better decisions like maximizing profit.
• Q&As (3 to 5 per chapter) pose qualitative or quantitative problems – such as how to allocate production across plants internationally – and then use a step-by-step approach to solve them.

Show students how to analyze theory with calculus and to solve problems with data and spreadsheets.

• Using Calculus in most chapters reinforces the graphical, verbal, and algebraic treatment of theory, so professors can effectively use this text in courses that use calculus and those that do not.
• Updated - 3 Spreadsheet Exercises in every chapter demonstrate how managers can use spreadsheets to apply the economic methods described. Spreadsheet Exercises are integrated into the endof-hapter exercises and are available in MyLab Economics.

Reach every student with MyLab

• Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.
• Using proven, field-tested technology, auto-graded Excel Projects let you seamlessly integrate Microsoft^® Excel^® content into your course without having to manually grade spreadsheets.
• New - Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place -- even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.
• Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.
• Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged.
• Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.