Guide to Cross-Cultural Communications, 2nd Edition
©2011 |Pearson | Out of print
Sana Reynolds, Stern School of Business, New York University
Deborah Valentine, Goizueta School of Business, Emory University
Mary M. Munter, Series Editor
©2011 |Pearson | Out of print
Part I: Understanding Cultures examines what motivates people from different cultures to engage in business transactions.Keeping it short, professional, and readable:
Part II: Communicating Across Cultures helps students apply what they’ve learned about cross-cultural persuasion by discussing how to shape written documents and how to communicate orally with sensitivity to nonverbal elements.
- Relationships: Individual or Collective? Some cultures value the group and harmony over an individual and personal competitiveness. This chapter highlights these differences so students can establish successful intercultural partnerships.
- Social Framework: High Context or Low Context? Some cultures require explicit, direct statements while others rely on an indirect, unspoken and accepted context. This chapter helps students learn where a particular culture falls on the high context/low context scale and how to tailor their communication to meet cultural needs.
- Time: Linear, Flexible or Cyclical? The view of time itself differs vastly among world cultures. This chapter explains how to recognize different attitudes toward time and how students can communicate their organization’s expectations as they relate to delivery schedules and other time-related issues.
- Power: Hierarchical or Democratic? Many world cultures view the organization of companies differently from the power-sharing, flat structures of most US businesses. This chapter examines ways to establish effective business presence when communicating across hierarchical and democratic power structures.
The Conclusion, Cultural Questionnaire, Bibliography, and Suggested Readings and Films,found at the end of this textbook, provides students with valuable information that they can use to continue learning about effective intercultural communication practices.
- Using Language: Even when everyone in a meeting speaks English, misunderstandings can occur for a variety of reasons. This chapter discusses how the major international cultural groups use language differently and how these differences can have a profound impact on your students’ bottom line.
- Writing: Because miscommunication can be especially potent and long-lasting when written, guidelines are provided to help students develop sensitive cross-cultural writing skills.
- Communicating Nonverbally: In some cultures, nonverbal communication comprises as much as 85% of all communication. This chapter outlines what constitutes effective eye contact, body language, personal space, and how cultures differ in their use of silence.
- Negotiating: Process, Persuasion, and Law: Cultures vary in their interpretation of business agreements and contracts. This chapter provides guidance on how negotiating techniques and legal concepts affect communication and discusses ways to establish credibility.
Part I: Understanding Cultures
Chapter 1. Relationships: Individual or Collective?
Chapter 2. Social Framework: High Context or Low Context?
Chapter 3. Time: Linear, Flexible, or Cyclical?
Chapter 4. Power: Hierarchical or Democratic?
Part II: Communicating Across Cultures
Chapter 5. Using Language
Chapter 6. Writing
Chapter 7. Communicating Nonverbally
Chapter 8. Negotiating: Process, Persuasion, and Law
Suggested Readings and Films
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