Rob Walch
Mur Lafferty
©2006 |Que Publishing | Available
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The authors share their experiences with the 'casts they've produced regularly since podcasting began, including "podCast411" and "Geek Fu Action Grip," and draw from more than 100 interviews with podcasting's stars. With this book, you will be able to take your craft to the next level and create a business around your podcasts.
Introduction 1
PART I Laying Your Foundation
1 A Brief History of Podcasting 7
2 What the Pros Are Doing 23
3 Podcast Genres 43
4 Finding Your Passion 97
PART II Refining Your Podcast and Your Skills
5 Getting Started 111
6 Your "Script," 119
7 The Art of the Interview 131
8 Music--Issues and Sources 149
9 The Audible Written Word 167
10 The Great Editing Debate 181
11 Keeping the Podcast Consistent 189
12 You're Nothing Without Your Audience 199
Part III Marketing and Promotion
13 Using Your Site as a marketing Tool 215
14 Using Promos to Hype Your Podcast 227
15 Getting the Word Out 235
16 How to Find Newbie Listeners 249
17 Business Planning 263
18 Generating Revenus 285
19 Podcasting as a marketing Tool 321
Appendices
A Microphone and Voice Tips 337
B Creative Commons Explained 341
C Websites for More Information 345
Index 349
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Walch & Lafferty
©2006 | Que Publishing | 384 pp
Mur Lafferty currently produces several podcasts including Geek Fu Action Grip, and is on the planning committee for the upcoming PodcasterCon. She's a member of the Sci-Fi Podcasting Network and presented at the Duke Podcasting Symposium.
Rob Walch is Host of podCast411, where he has interviewed more than 100 leading podcasters and media experts, and is a consultant to former Presidential candidate John Edwards. He's on the planning committee for PodcasterCon, is a member of the Podcasting Specification Working Group, and has helped more than 100 people start their own podcasts.
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