MyMarketingExperience is an engaging simulation, set in the jeanswear industry, that allows marketing students playing in teams to analyse the changing marketplace, set strategy for their company, take tactical actions and compete against each other in a fun yet challenging setting.

MyMarketingExperience is being successfully run at a number of universities and feedback from students and tutors alike has been incredibly positive.

"Students feel that they have learned more about the marketing process and the importance of really understanding th e consumer to be able to make good marketing decisions, during the simulation than during the classical courses."

Ivana First Komen, Associate Professor, University of Rijeka

"We enjoyed this experience as it allowed us to put our theories into practice, such as Porter’s Five Forces. It was more of an interactive way of learning how marketing theories function in a competitive environment."

Student, University of Newcastle