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Business in Action, 10th edition

Published by Pearson (July 28, 2023) © 2024

  • Courtland L. Bovee
  • John V. Thill

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eTextbook on Pearson+

ISBN-13: 9780138188498 (2023 update)

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eTextbook + Study & Exam Prep on Pearson+

ISBN-13: 9780138188498 (2023 update)

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Purchasing Instructions

This form contains two groups of radio buttons, one for Exam Pack purchasing options, and one for standard purchasing options. Only one option can be chosen for purchase. Any option that is selected will deselect any previously selected purchase option.

eTextbook access on Pearson+

ISBN-13: 9780138188498 (2023 update)

Unlock extra study tools for other course help

eTextbook access + Study & Exam Prep monthly subscription on Pearson+

ISBN-13: 9780138188498 (2023 update)

In this eTextbook — More ways to learn

  • More support. Get AI help with personalized summaries, instant explanations, and quick translations.
  • More flexible. Start learning right away, on any device.
  • More interactive. Learn through audio, video, and practice.
  • More memorable. Study better with notes, highlights, and flashcards.
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  • A print edition you can rent
  • Fulfilled by eCampus.com
  • Option to keep after rental expires

Title overview

Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world.

From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business. The 10th Edition has been thoroughly revised to reflect all these changes and help prepare you for the complexities and expectations of today's workplace.

Table of contents

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS

  1. Developing a Business Mindset
  2. Economics, Money, and Banking
  3. The Global Marketplace
  4. Business Ethics and Corporate Social Responsibility

PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP

  1. Forms of Ownership
  2. Entrepreneurship and Small-Business Ownership

PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS

  1. Management Roles, Functions, and Skills
  2. Organization and Teamwork
  3. Production Systems

PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES

  1. Employee Motivation
  2. Human Resources Management

PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT

  1. The Art and Science of Marketing
  2. Product Management and Pricing Strategies
  3. Customer Communication and Product Distribution
  4. Financial Information and Accounting Concepts
  5. Financial Management and Financial Markets

APPENDICES

  1. Business Law
  2. Risk Management
  3. Information Technology
  4. Personal Finance: Getting Set for Life

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