Business in Action, 10th edition

Published by Pearson (January 4, 2023) © 2024

  • Courtland L. Bovee
  • John V. Thill

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For introductory business courses.

A concise and comprehensive introduction to business today

Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world.

From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business. The 10th Edition has been thoroughly revised to reflect all these changes and help prepare students for the complexities and expectations of today's workplace.

Hallmark features of this title

  • Learning Objectives, supported by summaries and checkpoints, guide students and help confirm what they've learned.
  • Exhibits That Teach, including diagrams, infographics and quick-reference tables, present vital concepts visually.
  • Behind the Scenes vignettes and case studies show how professionals at Airbnb, Zoom and DoorDash apply the chapter skills and concepts in real life.
  • Questions help students develop skills related to communication, critical thinking, collaboration, ethics and social responsibility.
  • Practice Your Skills activities consist of Building Your Team Skills, Resolving Ethical Dilemmas, and Sharpening Your Communication Skills.
  • Expand Your Knowledge activities explore different career paths and business specialties, technologies, and smart systems.

New and updated features of this title

  • NEW: Coverage of the latest business practices and events ensures students are prepared for a vastly changed work world. This includes remote and hybrid work models, unconventional motivational techniques, pressure on companies to take a stance on public controversies, carrying out business in the metaverse, and AI to enhance/replace human activities in business.
  • 50%+ NEW: Behind the Scenes case studies were replaced to highlight a more diverse range of executives, better reflecting the faces and voices of contemporary business.
  • 70+ NEW: Photoswere added to show the rich diversity of today's workforce.
  • 750+ NEW and UPDATED: Citations reflect the depth of research that went into preparing this edition.
  • 150+ NEW: Assessment and critical-thinking questions help evaluate learning achievement.
  • UPDATED: Thriving in the Digital Enterprise sections show the latest advances in the digital transformation of business.

Features of MyLab Intro to Business for the 10th Edition

  • Rich, integrated media and self-study features including flashcards and animated interactives improve student engagement and class preparedness.
  • UPDATED and EXPANDED: End-of-Module Questions and Chapter Quizzes check students' understanding of key chapter concepts.
  • EXPANDED: Mini Simulations put students in business professional roles and give them the opportunity to apply course concepts as they make decisions about real business challenges.
  • UPDATED: Video Assignments with accompanying assessment questions are included throughout the text to help students learn from real-world businesses.
  • UPDATED: Dynamic Study Modules use the latest developments in cognitive science and help students study by adapting to their performance in real time.
  • NEW: Case Study Library Assignments offer additional text and video cases that challenge students to apply critical thinking to current business examples. 

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS

  1. Developing a Business Mindset
  2. Economics, Money, and Banking
  3. The Global Marketplace
  4. Business Ethics and Corporate Social Responsibility

PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP

  1. Forms of Ownership
  2. Entrepreneurship and Small-Business Ownership

PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS

  1. Management Roles, Functions, and Skills
  2. Organization and Teamwork
  3. Production Systems

PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES

  1. Employee Motivation
  2. Human Resources Management

PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT

  1. The Art and Science of Marketing
  2. Product Management and Pricing Strategies
  3. Customer Communication and Product Distribution
  4. Financial Information and Accounting Concepts
  5. Financial Management and Financial Markets

APPENDICES

  1. Business Law
  2. Risk Management
  3. Information Technology
  4. Personal Finance: Getting Set for Life

About our authors

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing and thorough research. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.

Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

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