Digital Marketing, 9th edition

Published by Pearson (April 30, 2025) © 2026

  • Dave Chaffey
  • Fiona Ellis-Chadwick Loughborough University
  • Majd Abed-Rabbo
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$185.99

Details

  • A print edition

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

Products list
$185.99

Details

  • A print edition

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

Title overview

Explore how to create effective digital marketing strategies with this student-focused textbook. Digital Marketing by Chaffey and Ellis-Chadwick is a comprehensive guide that bridges theory and practice. Learn how digital data and analytics transform communication, personalize marketing, and consider privacy and security. This book combines academic models and practical skills to prepare you for the digital marketing world. Gain insights into how to assess using generative AI tools in marketing for impact.

Also available with MyLab Marketing

Table of contents

Preface

About the authors

Acknowledgements

Part 1 Digital marketing fundamentals

  1. Introducing digital marketing
  2. Online marketplace analysis: micro-environment
  3. Digital Customer Behaviour

Part 2 Digital marketing strategy development

  1. Digital marketing strategy
  2. Digital branding and the marketing mix
  3. Data-driven relationship marketing using digital platforms

Part 3 Digital marketing: implementation and practice

  1. Delivering the digital customer experience
  2. Campaign planning for digital media
  3. Marketing communications using digital media channels
  4. Evaluation and improvement of digital channel performance

Glossary

Index

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