Teaching with social media: Build a personal brand while building communities

Dr. Karen Freberg | February 10, 2022 in Higher Education

female sitting at desk in front of camera

This blog series highlights educators who have embraced social media in their ongoing quest to meet students where they are, increase engagement, and improve results. Through these stories, you’ll discover how they got started, learn a few tips to make your foray into social media as seamless as possible, and hear some advice about incorporating these new technologies and platforms into your instruction or institution.

I’ve always loved technology, and I’ve always wanted to integrate it into my classroom. But I remember getting pushback early in my career that social media was a fad, and distracting, and was going to go away.

Professional benefits of social media

I’ve been a huge advocate for not only incorporating social media platforms, but really using it to help build a strong personal brand. I’ve seen first-hand the professional opportunities that have come my way because of what I’ve done with my blog and my social media platform by making these connections. And I’ve been able to get amazing collaboration opportunities for my students, too.