Business Essentials, 12th edition

  • Ronald J. Ebert
  • Ricky W. Griffin

Business Essentials

ISBN-13:  9780134728391

Hardcover
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$127.99 $159.99

What's included

  • Hardcover

    You'll get a bound printed text.

Overview

 For introductory business courses.

 

Focus on the practical skills and important developments in business

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.


Also available with MyLab Intro to Business

By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 


Note: You are purchasing a standalone product; MyLab Intro to Business does not come packaged with this content. Students, if interested in purchasing this title with MyLab Intro to Business, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.


If you would like to purchase both the physical text and MyLab Intro to Business, search for:


0134832272 / 9780134832272 Business Essentials Plus MyLab Intro to Business with Pearson eText -- Access Card Package, 12/e


Package consists of:

  • 9780134728391 / 9780134728391 Business Essentials
  • 0134729102 / 9780134729107 MyLab Intro to Business with Pearson eText -- Access Card -- for Business Essentials

Table of contents

PART I: THE CONTEMPORARY BUSINESS WORLD

1. The US Business Environment 

2. Understanding Business Ethics and Social Responsibility 

3. Entrepreneurship, New Ventures, and Business Ownership 

4. Understanding the Global Context of Business 


PART II: MANAGING THE BUSINESS

5. Managing the Business 

6. Organizing the Business 

7. Operations Management and Quality

 

PART III: PEOPLE IN ORGANIZATIONS

8. Employee Behavior and Motivation 

9. Leadership and Decision Making 

10. Human Resource Management and Labor Relations 


PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH

CUSTOMERS FOR COMPETITIVE ADVANTAGE

11. Marketing Processes and Consumer Behavior 

12. Developing and Pricing Products 

13. Distributing and Promoting Products 


PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

14. Information Technology (IT) for Business 

15. The Role of Accountants and Accounting Information 


PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

16. Understanding Money and the Role of Banking 

17. Managing Business Finances 


Appendix I: Risk Management 

Appendix II: The Legal Context of Business 

Appendix III: Managing Your Personal Finances 

Appendix IV: Unions and Labor Management 


Published by Pearson (July 27th 2019) - Copyright © 2019