Business Essentials, 12th edition

Published by Pearson (February 15, 2018) © 2019

  • Ronald J Ebert
  • Ricky W. Griffin Texas A&M University
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Details

  • Loose-leaf, 3-hole-punched pages

Title overview

The recent events in domestic and global economies are presenting unprecedented challenges, excitement and disappointments for businesses. They're also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today.

The 12th Edition includes new real-world examples and research findings. These help you to see how entrepreneurs are putting into practice the concepts you're learning about, and make this text the most current and relevant one available on the market.

Table of contents

PART I: THE CONTEMPORARY BUSINESS WORLD

1. The US Business Environment 

2. Understanding Business Ethics and Social Responsibility 

3. Entrepreneurship, New Ventures, and Business Ownership 

4. Understanding the Global Context of Business 


PART II: MANAGING THE BUSINESS

5. Managing the Business 

6. Organizing the Business 

7. Operations Management and Quality

 

PART III: PEOPLE IN ORGANIZATIONS

8. Employee Behavior and Motivation 

9. Leadership and Decision Making 

10. Human Resource Management and Labor Relations 


PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH

CUSTOMERS FOR COMPETITIVE ADVANTAGE

11. Marketing Processes and Consumer Behavior 

12. Developing and Pricing Products 

13. Distributing and Promoting Products 


PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

14. Information Technology (IT) for Business 

15. The Role of Accountants and Accounting Information 


PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

16. Understanding Money and the Role of Banking 

17. Managing Business Finances 


Appendix I: Risk Management 

Appendix II: The Legal Context of Business 

Appendix III: Managing Your Personal Finances 

Appendix IV: Unions and Labor Management 


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