Business Essentials, 13th edition

  • Ronald J. Ebert
  • Ricky W. Griffin

Overview

Business Essentials captures the widespread significance of recent developments in domestic and global economies and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, showing you how entrepreneurs are putting into practice the concepts in the text.

Table of contents

PART I: THE CONTEMPORARY BUSINESS WORLD
1. The US Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business

PART II: MANAGING THE BUSINESS
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality

PART III: PEOPLE IN ORGANIZATIONS
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations

PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products

PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information

PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
16. Understanding Money and the Role of Banking
17. Managing Business Finances

Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Appendix IV: Unions and Labor Management

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Published by Pearson (February 11th 2021) - Copyright © 2022