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Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights

Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights, 1st edition

Name: Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights, 1st edition
Brand: Addison-Wesley Professional
SKU: ISBN-13:9780135258521
Price: 39.99 USD
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Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights

ISBN-13: 9780135258637

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Use data science and social science to generate real changes in customer behavior

Build better theories and metrics, and drive more of the behaviors you want
Model, understand, and alter customer behavior to increase revenue and retention
Construct better frameworks for examining why your customers do what they do
Develop core metrics for user analytics, and conduct more effective A/B tests
Master key techniques that most books ignore, including statistical matching and uplift modeling
Use R and this book’s many R examples to implement these techniques yourself

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