Marketing
Learning Without Limits
How prepared are you to provide a flexible and high-quality learning experience?
It can be challenging to teach online alongside campus-based sessions but our teaching and learning tools help you engage, progress and assess your students as well as save you time.
Through our support your students can access:
- engaging content from leading authors such as Michael Solomon, Frances Brassington, Dave Chaffey and Chris Fill presented in bite-size chunks and exercises to help students get to grips with the core concepts, debates and theories they need to know to build confidence and success
- practical experience with our digital simulation MyMarketingExperience
- instant feedback with enhanced eBooks
- interactive learning experiences with Revel.
Reliable, secure online assessment
With the continuing need to conduct many assessments remotely, meet PSRB requirements and the increasing concern over maintaining academic integrity while ensuring student wellbeing features at the heart of your process, having an online assessment system you can trust has never been more crucial.
Our secure, reliable and affordable remote proctoring service can quickly help you deliver exams of any size online.
With flexible options that include record and review and pre-assessment requirements checks, both you and your students can have complete confidence in remote assessment.
Technology enhanced learning
Revel
Enhanced eBooks
Save time on marking and prepare your students for class: Revel includes your chosen textbook with engaging videos, interactive exercises and customisable auto-marked quizzes. Cover more complex topics in contact hours by setting reading and self-assessed assignments in Revel. Revel Marketing products include:
- Essentials of Marketing by Brassington et al
- Digital Marketing by Chaffey et al
- Marketing Communications by Fill et al
Offer students instant feedback without changing your course. Enhanced eBooks are standalone digital textbooks with integrated resources designed to aid learning and engagement.
They allow students to read and interact with their textbook content, with regular opportunities for self-assessment. Enhanced eBooks for marketing include:
- Consumer Behaviour 6/E by Solomon et al
- Essentials of Marketing 6/E by Blythe et al
- Principles of Marketing 17/E by Kotler et al
MyMarketingExperience
Instructor Resource Centre
How will your students fare as marketing strategists? Increase student engagement, critical reflection and soft skills, such as communication and team work, with this exciting simulation.
Most Pearson resources come with free downloads such as PowerPoint slides and class activities, or companion websites with videos, additional case studies, data sets and quizzes. These resources are designed to slot easily into your teaching plan, making lecture planning simple.
This video shows examples of types of resource available and the technical support on hand to help you.
Expert support from Pearson
What your peers and students are saying
"[MyMarketing Experience] is playing to students' own capabilities, propensities and what they like to do, while at the same time replicating the kind of real world experience and practice that we’re really trying to engender."
— Prof Savage, Associate Dean for Online Education, Trinity College Dublin