Higher education - Marketing
World-class teaching resources for marketing lecturers, including textbooks and technology for the classroom. Engage students with content from leading practitioners and research-active authors such as Dave Chaffey, Chris Fill and Michael Solomon.
Give your students practical experience with our digital simulation MyMarketingExperience, offer instant feedback with enhanced eBooks, and prepare students for class using RevelTM.
Technology enhanced learning
Revel
Enhanced eBooks
Save time on marking and prepare your students for class: Revel includes your chosen textbook with engaging videos, interactive exercises and customisable auto-marked quizzes. Cover more complex topics in contact hours by setting reading and self-assessed assignments in Revel. Revel Marketing products include:
- Essentials of Marketing by Brassington et al
- Digital Marketing by Chaffey et al
- Marketing Communications by Fill et al
Offer students instant feedback without changing your course. Enhanced eBooks are standalone digital textbooks with integrated resources designed to aid learning and engagement.
They allow students to read and interact with their textbook content, with regular opportunities for self-assessment. Enhanced eBooks for marketing include:
- Consumer Behaviour 6/E by Solomon et al
- Essentials of Marketing 6/E by Blythe et al
- Principles of Marketing 17/E by Kotler et al
MyMarketingExperience
Instructor Resource Centre
How will your students fare as marketing strategists? Increase student engagement, critical reflection and soft skills, such as communication and team work, with this exciting simulation.
Most Pearson resources come with free downloads such as PowerPoint slides and class activities, or companion websites with videos, additional case studies, data sets and quizzes. These resources are designed to slot easily into your teaching plan, making lecture planning simple.
This video shows examples of types of resource available and the technical support on hand to help you.
New and widely adopted textbooks
Customise your own print or digital content
Can't find a text to match your course?
From eBooks to whole online courses, we work with instructors to create a customised print or technology solution specific to your course.
What your peers and students are saying
"[MyMarketing Experience] is playing to students' own capabilities, propensities and what they like to do, while at the same time replicating the kind of real world experience and practice that we’re really trying to engender."
— Prof Savage, Associate Dean for Online Education, Trinity College Dublin