Higher education - Marketing

World-class teaching resources for marketing lecturers, including textbooks and technology for the classroom. Engage students with content from leading practitioners and research-active authors such as Kotler, Solomon and Brassington.

Give your students practical experience with our digital simulation MyMarketingExperience, offer instant feedback with enhanced eBooks, and prepare students for class using RevelTM.

Technology enhanced learning

Revel

Enhanced eBooks

Save time on marking and prepare your students for class: Revel includes your chosen textbook with industry videos, interactive exercises and customisable auto-marked quizzes. Cover more complex topics in contact hours by setting reading and self-assessed assignments in Revel. Revel Marketing products include:

  • Principles of Marketing by Brassington et al
  • Digital Marketing by Chaffey et al
  • Marketing Communications by Fill et al

Get in touch to try sample chapters.

MyMarketingExperience

Instructor Resource Centre

Customise your own print or digital content

Image by Christof Van Der Walt

What your peers and students are saying

"[MyMarketing Experience] is playing to students' own capabilities, propensities and what they like to do, while at the same time replicating the kind of real world experience and practice that we’re really trying to engender."

— Prof Savage, Associate Dean for Online Education, Trinity College Dublin

Events

Academy of Marketing Conference, Stirling

At the 2018 event, hear from Swansea University lecturers on how they used the learning design in Revel to promote engagement, blended learning and digital innovation. Get in touch below to register your interest in forthcoming events.

Learn more

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