Higher education - Marketing

World-class teaching resources for marketing lecturers, including textbooks and technology for the classroom. Engage students with content from leading practitioners and research-active authors such as Kotler, Solomon and Jobber.

Give your students practical experience with our digital simulation MyMarketingExperience, prepare them for class and automate marking using RevelTM.

Technology enhanced learning



Save time on marking and prepare your students for class: Revel includes your chosen textbook with industry videos, interactive exercises and customisable auto-marked quizzes. Cover more complex topics in contact hours by setting reading and self-assessed assignments in Revel. Revel Marketing products include:

Customise your own print or digital content

Image by Christof Van Der Walt

What your peers and students are saying

"[MyMarketing Experience] is playing to students' own capabilities, propensities and what they like to do, while at the same time replicating the kind of real world experience and practice that we’re really trying to engender."

— Prof Savage, Associate Dean for Online Education, Trinity College Dublin


Simulation Game Play Day, Newcastle

On 27 February 2018, join marketing lecturers at Newcastle University Business School to play the MyMarketingExperience simulation. Sign up to attend the Newcastle event.

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