BTEC Marketing+ is a new digital resource to accompany the BTECs in Marketing. With content from the School of Marketing, the unit videos are simple, modular and reusable. Ideal for blended learning delivery, this cutting-edge online resource gives your learners videos, infographics, case studies, work activities, self-learning quizzes and more, to enhance and secure learning aims of the qualification.
BTEC Marketing+ is tailored to support learners who are studying the BTEC National in Marketing 2020.
To enrich learning, learners have access to a range of digital resources:
- Videos feature marketing industry leaders, who discuss the fundamental principles underpinning the practice of marketing, the changing role of marketing and how to be more customer-centric.
- Infographics, charts and diagrams include the role of market research, types of data, the marketing environment, customer behaviour and the marketing mix, and more.
- Marketing case studies including Uber, McDonalds, Uniqlo and Lego enable students to apply these principles of marketing.