BTEC Marketing +

Overview

BTEC Marketing+ is a new digital resource to accompany the BTECs in Marketing. With content from the School of Marketing, the unit videos are simple, modular and reusable. Ideal for blended learning delivery, this cutting-edge online resource gives your learners videos, infographics, case studies, work activities, self-learning quizzes and more, to enhance and secure learning aims of the qualification.

BTEC Marketing+ is tailored to support learners who are studying the BTEC National in Marketing 2020.

To enrich learning, learners have access to a range of digital resources:

Videos feature marketing industry leaders, who discuss the fundamental principles underpinning the practice of marketing, the changing role of marketing and how to be more customer-centric.
Infographics, charts and diagrams include the role of market research, types of data, the marketing environment, customer behaviour and the marketing mix, and more.
Marketing case studies including Uber, McDonalds, Uniqlo and Lego enable students to apply these principles of marketing.

Learning outcomes

BTEC Marketing+ is divided into packs, depending on the size of qualification you’re teaching:

Pack 1 - BTEC Level 3 in Marketing - Mandatory A units' - £27 per learner

Unit 2 - Marketing Principles
Unit 3 - Customer Communications

Pack 2 - BTEC Level 3 Diploma in Marketing - Mandatory B units' - £27 per learner

Unit 4 - Applying Digital Marketing
Unit 5 - Branding Products and Services
Unit 6 - Creating Customer Loyalty

Pack 3 - BTEC Level 3 in Marketing - Optional units - £21.60 per learner

Unit 8 - Customer Immersive Experiences
Unit 9 - Activating a Brand
Unit 11 - Influencer Marketing
Unit 12 - Marketing Research

Pack 4 - BTEC Level 3 in Marketing - Mandatory units - £54 per learner

Unit 2 - Marketing Principles
Unit 3 - Customer Communications
Unit 4 - Applying Digital Marketing
Unit 5 - Branding Products and Services
Unit 6 - Creating Customer Loyalty

Pack 5 - BTEC Level 3 Extended Diploma in Marketing - £75.60 per learner

Individual units - starting from £6 per unit
All packs come with regulatrory bonus Units:
- An Introduction into
  Marketing Regulations
- Digital Marketing and
  Data Protection Regulations

Sample a module